Timberland Boot Company Debuts Premium Footwear Collection for Women

"Depression-chic" collection inspired by women who shaped and defined
post-industrial America

STRATHAM, N.H., May 6 /PRNewswire-FirstCall/ -- The Timberland Company
announced today that it will launch the Timberland Boot Company(TM) collection
for women in Fall 2009 (available at retail in September). Since its debut in
the UK in 2005 and its American introduction in 2007, the Timberland Boot
Company(TM) men's collection has resonated strongly with discerning consumers
who appreciate upper-echelon quality and authentic design. The new collection
will offer women a line of trend-right, premium footwear designed with
reverence for and dedication to the art of bootmaking.

Developed as a tribute to the strong, independent women who shaped
post-industrial America, the Fall 2009 debut collection features
beautifully-crafted and purposeful footwear designed by and for women. Modern
silhouettes, inspired by traditional menswear, are tailored with a feminine
twist, and delicate cues evoke stories in which shoes were mended and
embellished over time.

Each shoe in the Fall 2009 Timberland Boot Company(TM) women's collection is
handcrafted to look "well worn," much like their counterparts in the acclaimed
men's collection. Post-applied details like a whimsical stitch, a piece of
ribbon, a patch of leather or an interesting fabric, are materials a woman of
the depression era would have had access to at home or in the workplace to
repair or update her shoes. This process results in subtle variances that
make each shoe unique.

The line includes three key collections, designed by three different
designers. Each designer approached her collection by researching the time
period to identify societal milestones that may have affected what women were
wearing. They identified fictional and real-life female icons -- including
Georgia O'Keefe, Rosie the Riveter and their own grandmothers -- pulling
inspiration from both historical and family archives.

-- Marge - Inspired by the women who moved to cities and entered the
workforce, styles (including Peep Toe and Lace Up heels) feature
simple
stitching and delicate details - embellishments that convey a unique
sense of femininity and individuality. Women, then and now, might wear
these as a casual office heel.

-- Lucille - Inspired by the days when women were called upon by their
country for duty - in factories and on assembly lines - styles
(including Lace Up and Tall Boots) feature toned-down leathers that
appear worn and repaired, to reflect the utility and ingenuity of the
era. These rugged, work-wear silhouettes are delicately crafted with a
narrow shaft reminiscent of vintage boots for everyday wear.

-- Gavie - Inspired by women who cherished artistic expression - artists
and teachers, for example - styles (including Kilties and Oxfords) are
traditional and artful, with chic details, accents, unique leather
combinations and understated stitching. Designed for an active
lifestyle, this collection is versatile, allowing women to dress
styles
up or down to extend a wearing occasion.

"The Timberland Boot Company(TM) collection for women is designed to celebrate
the creativity and individuality of the women who stepped out after fighting
for and winning the right to vote in 1918," said Christopher Pawlus,
Timberland's Senior Creative Director for Women's. "Whether they entered the
workforce in a clerical or industrial role, or found their independence in
teaching or through art, the women who inspired this collection were all
strong, inventive and unique. The collection is designed to reflect the
utilitarian, well-crafted footwear that was worn during this period, and the
time and care women took for their shoes to make them last for years. We feel
that this line strongly reintroduces how beautiful the Timberland(R) brand can
be for women."

The fall 2009 collection comprises 12 shoes and boots in total. Select styles
are made with lightweight Horween(R) leathers and organic canvas. The line
will be available in September 2009 at fine stores and boutiques worldwide,
and by visiting www.timberland.com. Suggested retail prices range from $170 -
$340.

About Timberland Boot Company
Timberland Boot Company brings a new point of view to the traditionally
polished and sleek premium footwear category. Styles are handcrafted to look
"well worn" - adopting characteristics of an item that has been used over time
- but treated with great care and respect. Timberland Boot Company was first
introduced in the U.K. in 2005, and launched in the U.S. in 2007, and is
distributed in select, high-end retailers around the world. In Fall 2009, both
Men's and Women's boots will also be available at www.timberland.com. To learn
more about Timberland Boot Company, please visit
www.timberlandbootcompany.com.

About Timberland
Timberland (NYSE: TBL) is a global leader in the design, engineering and
marketing of premium-quality footwear, apparel and accessories for consumers
who value the outdoors and their time in it. Timberland markets products under
the Timberland(R), Timberland PRO(R), Mountain Athletics(R), SmartWool(R),
Timberland Boot Company(TM), howies(R) and IPATH(R) brands, all of which offer
quality workmanship and detailing and are built to withstand the elements of
nature. The company's products can be found in leading department and
specialty stores as well as Timberland(R) retail stores throughout North
America, Europe, Asia, Latin America, South Africa and the Middle East.
Timberland's dedication to making quality products is matched by the company's
commitment to "doing well and doing good" -- forging powerful partnerships
among employees, consumers and service partners to transform the communities
in which they live and work. To learn more about Timberland, please visit
www.timberland.com. To learn more about becoming an Earthkeeper, visit
www.earthkeeper.com.

SOURCE The Timberland Company

Lauren Szczerba of Porter Novelli, +1-212-601-8268,
lauren.szczerba@porternovelli.com