Five Proven Practices to Achieve a Lean Supply Chain

BOSTON, MA, May 06 (MARKET WIRE) --
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced the latest
report, "Lean Manufacturing: Five Tips for Reducing Waste in the Supply
Chain," that looks at how companies are reducing operational costs and
meeting customer mandates through leveraging a Lean manufacturing
environment. The capabilities differentiating top manufacturers today
will not be enough in today's economic conditions. Consumption across the
board is shrinking, forcing companies to adapt and run as efficiently as
possible. In fact, the report reveals that 79% of all respondents
identified operational costs as the top pressure driving companies to
consider investing in a Lean manufacturing strategy.

Interestingly, Aberdeen Group uncovered that when companies consider Lean
today they are more likely than ever to be considering the handoffs
between manufacturing and supply chain. "Improving this handoff
translates into synchronizing manufacturing execution with customer
demand and improving the collaborative processes for supply chain
planning and manufacturing operations, both of which were identified as
the top two strategic actions by the respondents," explains Nari
Viswanathan, VP/Principle Analyst, Supply Chain Management, Aberdeen
Group. "To help in the execution of these strategies, this report is a
roadmap for professionals looking to implement Lean principles and extend
them into the supply chain," added Mathew Littlefield, Sr. Analyst,
Manufacturing Practice Leader.

A complimentary copy of this report is made available due in part by the
following underwriters: Infor and Plex Systems. To obtain a complimentary
copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=5851.

For additional access to complimentary Manufacturing Research, please
visit http://research.aberdeen.com/index.php/-manufacturing.

For additional access to complimentary Supply Chain Management Research,
please visit
http://research.aberdeen.com/index.php/-supply-chain-management.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that
delivers demonstrable results. Having queried more than 30,000 companies
in the past two years, Aberdeen is positioned to educate users to action:
driving market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen(TM) for insights
that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call
(800) 456-9748.

Copyright 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

Media Contact:
Nari Viswanathan
Aberdeen Harte-Hanks
(617) 854-5293
narayanan.viswanathan@aberdeen.com

Copyright 2009, Market Wire, All rights reserved.

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