Erchonia Medical(TM) Signs Exclusive Representation Agreement: The HMC Company(TM) Will Secure Joint Venture Partners

MCKINNEY, TX, May 06 (MARKET WIRE) --
Erchonia Medical, the global leader in low-level laser healthcare
applications, has announced today that it has entered into an exclusive
representation agreement with The HMC Company. Under the agreement, The
HMC Company will secure and manage strategic partners that will market,
distribute and support Erchonia's entire offering of revolutionary
medical technology products outside of North America.

The new relationship formed with The HMC Company illustrates Erchonia's
plan to become a global brand and major player in the medical device
business -- an industry that grew to approximately $300 billion in 2008.
Erchonia's newest low level laser device, called Zerona(TM), recently
appeared on the national CBS television daytime show, "The Doctors."

"We have remained relatively stealth as a factor in the medical device
market while we have been perfecting the science of low level lasers for
healthcare," said Steve Shanks, President of Erchonia. "The launch of the
Zerona non-invasive body slimming laser in conjunction with retaining The
HMC Company for business development and global branding is the next phase
in our overall master plan for Erchonia."

"I have been blessed to be directly associated with the building of major
global brands in a variety of categories including Neutrogena(TM),
Microsoft(TM), and Bowflex(TM)," said Rowland Hanson, President of The HMC
Company. "However, given what I know about the efficacy of Erchonia's
current healthcare low level laser applications and the pending
announcements of additional applications, the growth of Erchonia could
rival the rates Microsoft experienced in the '80s and '90s."

Hanson is best known for creating and executing Microsoft's highly
acclaimed branding strategy which included the market introduction of
Microsoft's most popular product -- a graphical interface that he named
"Windows(TM)." Several books published on the history of Microsoft
document the strategies he developed and executed that led to the
dominance of the Microsoft and Windows brands. Most recently Hanson has
consulted to a wide range of industries where he has successfully applied
proven branding and global business development efficient and effective
techniques.

About Erchonia

Erchonia is the global leader in low-level laser healthcare applications.
For the past 15 years Erchonia has been conducting research & development
with the world's leading physicians to advance the science of low level
lasers. Prior to market introduction, all Erchonia lasers are proven to be
safe and effective through independent clinical trials. Currently
thousands of Erchonia's lasers are used daily to reduce body fat,
eliminate pain, accelerate healing and treat acne.

For additional information, visit www.erchonia.com.

About The HMC Company

The HMC Company is a leading business development and strategic
communications consulting firm with clients in a wide range of industries.
From Microsoft to Starbucks to Eli Lilly, the founders of The HMC Company
played key roles in the explosive growth of these global companies.

For additional information, visit www.theHMCcompany.com

Contact:
Melissa Barto
BLAZE
310-395-5050
mbarto@blazepr.com

Copyright 2009, Market Wire, All rights reserved.

-0-