Why Is RefinanceRates.com Headed for a 'Perfect Storm'?

WORCESTER, Mass., May 7 /PRNewswire/ -- RefinanceRates.com may be headed for a
"perfect storm" as it moves to auction in early June 2009. With today's
30-year interest rates at all-time lows and refinancing experiencing recent
highs, it's making RefinanceRates.com act as that "warm front" to provide some
extra intensity. What type of results can one expect to see from this
turbulent combination?

Past sales for similar industry related names include: TheMortgage.com at
$500,000, Refinance.com at $700,000, InsuranceRates.com at $225,000,
FreeQuotes.com at $210,000, and Mortgage.com, selling for $1,800,000 to Citi.

According to a recent Freddie Mac Primary Mortgage Market Survey, the 30-year
fixed rate hasn't been lower, dating back to 1971 and currently averaging at
4.78%. The Mortgage Banker's Association (MBA) shared that nearly 75% of
mortgage applications came from borrowers seeking to refinance home loans at
lower rates, as stated in their 4/29/09 MBA Weekly Survey. The timing of
domain name RefinanceRates.com going to auction appears to be perfect,
especially with mortgage rates predicting to drop further.

"Domain names continue to show an incredible increase in interest with recent
acquisitions, such as Toys "R" Us buying Toys.com for $5,100,000 and REDC
purchasing Auction.com for $1,700,000. This demonstrates that even in today's
economy companies are continuing to aggressively invest in e-commence," said
Cheryl Wright, V.P. Sales, at McKenzie Marketing. She added, "Companies that
wish to dominate their space realize that premier domain names play a major
role in this goal." Many companies have spent multiple millions to acquire
just one name, as evidenced by sales such as Fund.com at $9,999,950,
AsSeenOnTv.com at $5,000,000, and CreditCheck.com at $3,000,000. To see a
listing of the top 60 highest sales, visit Mckmar.com.

The auction for RefinanceRates.com will be transacted through Sedo, which has
over 690,000 members and over 11.5 million domains for sale. Stay tuned for
the results, in June, to see if we have a tropical depression or a category 5.

About McKenzie Marketing, Co.:
McKenzie Marketing Co., based near Worcester, MA, is a full service brokerage
that specializes in helping companies secure and sell premier domain names in
an anonymous fashion. They have facilitated the sale of many of the premier
domain names, including iPodGames.com and HealthCareSolutions.com.

SOURCE McKenzie Marketing

Cheryl Wright, Vice President, Sales of McKenzie Marketing Co.,
+1-978-563-1698