Photo: Target Puts $3 Million in the Hands of its Fans on Facebook
* Reuters is not responsible for the content in this press release.
Launch of "Bullseye Gives" Allows Online Community to Donate to Ten Deserving
Charities
MINNEAPOLIS, May 11 /PRNewswire/ -- Target, which gives $3 million a week to
support charities nationwide, is taking its giving digital with the official
launch of Bullseye Gives, a two-week-long giving campaign on its Facebook(R)
Page that will run from May 10 through May 25, 2009. Target is asking all
Facebook members to visit facebook.com/Target to make a powerful choice and
decide how 10 national charities will receive a portion of Target's $3 million
in weekly charitable giving. The charities include:
* American Red Cross * National Park Foundation
* Breast Cancer Research Foundation * Operation Gratitude
* Feeding America * Parent Teacher Association
* HandsOn Network/Points of Light * St. Jude Children's Research
Institute Hospital(R)
* Kids In Need Foundation * The Salvation Army
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/target/38375/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NY14301 )
The percentage of votes per charitable organization will correlate to the
charities' portion of the $3 million. All votes and dollars allocated will be
updated in real time on the Target Facebook Page at facebook.com/Target
throughout the course of the contest. Site visitors can vote once per day,
every day, throughout the contest. The final charitable donation allocations
per charity will be announced on May 26.
As an additional service to participants through Bullseye Gives, Target will
also help to connect voters with service and volunteer opportunities in their
local communities. Through its partnership with VolunteerMatch, an
organization that offers an array of programs to support community and civic
service 365 days a year, voters will be able to find local causes that matter
to them most.
"At Target, our reputation is built on our legacy of giving, and Bullseye
Gives is an incredible opportunity for us to continue to engage Target guests
and the online community," said Laysha Ward, president, community relations,
Target. "This is a unique way to help raise awareness of the important work
these deserving charities do and increase localized volunteerism nationwide."
Since 1946, Target has given 5 percent of the company's income to support
education, social services, the arts, and volunteerism. Today, that 5 percent
adds up to more than $3 million a week.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,699 stores
in 49 states nationwide and at Target.com. Target is committed to providing a
fun and convenient shopping experience with access to unique and highly
differentiated products at affordable prices. Since 1946, the corporation has
given 5 percent of its income through community grants and programs like Take
Charge of Education. Today, that giving equals more than $3 million a week.
Visit the Target Pressroom: Target.com/pressroom
Facebook(R) is a registered trademark of Facebook Inc.
SOURCE Target
Kristen Dinisio Jones of IMRE, +1-410-821-8220, Mobile: +1-410-299-7439,
Kristenj@imre.com ; or Target Communications, +1-612-696-3400
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.


Follow Reuters