Snipi, Inc. Launches New System for Social Shopping

PHILADELPHIA, PA, May 11 (MARKET WIRE) --
Snipi, Inc. (http://www.snipi.com) today announced the launch of a new
online system for social shopping that empowers the individual's shopping
experience. Consisting of Snipi.com, the Snipi Toolbar (a free Firefox
add-on), and the Snipi iPhone application, this system makes it easy for
users to organize products, photos and videos and instantly share them
with friends and family via Snipi.com, Twitter, Facebook, Wordpress and
other social networks.

Most shopping sites are destination only. In these cases, the user must
navigate away from the retailer's site, forcing the user to move back and
forth between the retailer and the social shopping network. The key
component of Snipi is its unparalleled drag and drop Toolbar technology.
The Toolbar enables shoppers to literally drag and drop products from any
retailer's website while having access to compare and share
functionalities, all without leaving the webpage they are on.

"There is so much information on the Internet and no simple way to
organize it," said Andre Golsorkhi, CEO and founder of Snipi, Inc. "We
created this solution as a way to give consumers an easy way to organize,
discover and share their shopping experiences."

The Toolbar also allows users to capture, organize and share photos as
well as videos from Youtube and Vimeo using the same drag and drop
technology used for products. All content captured in the Toolbar is also
stored on Snipi.com and can be optionally "Tweeted," sent to Facebook and
Wordpress, and viewed through the Snipi iPhone application.

"We wanted to extend the drag and drop features of Snipi to enable
consumers to engage in other organizing and sharing activities, beyond
just shopping," said Golsorkhi. "This provides a unique and complementary
service to our users while creating more distribution opportunities for
Snipi."

As users drag and drop products, photos and videos, the Toolbar
automatically captures and unifies content, leaving less manual work for
the user. Users can also drag and drop text directly into the Toolbar,
eliminating the need to copy and paste details and descriptions.

With the free iPhone application, users can easily carry product
information and price comparisons directly to retailers, eliminating the
line between online and offline shopping and giving even more power to the
on-the-go shopper. The iPhone application also provides access to the
photos and videos that were dragged into the Toolbar and saved on
Snipi.com.

By joining the Snipi community, users can receive product and product list
suggestions based on the individual consumer's tastes and the network's
activity. However, users don't have to socialize with other members to
enjoy the benefits.

"The focus here is on product discovery rather than people discovery,"
added Golsorkhi. "When people snip, it empowers them to control and
organize their own, personal shopping experience.

"Empowering the consumer goes beyond just helping individuals organize,
share, and discover content, it also entails helping retailers and
publishers tailor and distribute their content by individual interests.
Ultimately, we want interaction with Snipi to translate into more
personalized shopping experiences for online and offline shoppers."

About Snipi, Inc.

Snipi, Inc. is the developer of a patent-pending system for social
shopping in the online retail market which includes Snipi.com, the Snipi
Toolbar and the Snipi iPhone app. Founded in 2007, Snipi, Inc. empowers
the individual's shopping experience and will become the leading Internet
platform brand for all stakeholders: the consumer, the retailer and the
advertiser. For more information, visit www.snipi.com.

CONTACT:
Neil Simpkins
LevLane Public Relations
(215) 825-9625
nsimpkins@levlane.com

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