ATG Recommendations Enhanced to Support New Channels and Greater Merchant Control

New version automates and personalizes the cross-channel product
discoveryexperience to drive revenue and loyalty
CAMBRIDGE, Mass.--(Business Wire)--
ATG (Art Technology Group, Inc., NASDAQ: ARTG), the premier provider of
e-commerce solutions, today announced its Spring 2009 release of ATG
Recommendations, an automated, personalized merchandising service that helps
online merchants lift revenue quickly and easily by predicting each shopper`s
intent and recommending the most relevant products from the site`s catalog. New
capabilities include email recommendations, enhanced merchant control over
recommendations, and cross-channel and rich media support. ATG Recommendations
is part of ATG`s line of eCommerce Optimization Services which help lift online
revenue quickly, easily and measurably by optimizing each and every Web
interaction.

Identified recently by Forrester Research1 as a "Quick Win" e-commerce
technology investment, product recommendations delivered as
software-as-a-service help online retailers lift revenue with no up-front fee
and no significant changes to their online stores. With the new capabilities
introduced today, ATG Recommendations gives online merchants a powerful solution
to automate, personalize, and control merchandising across channels and build
engaging and rich personalized shopping experiences. Shoppers who interact with
ATG Recommendations convert up to 200% more and have order values up to 30%
higher than customers` average online rates.

Unlike other recommendations providers, ATG delivers automated recommendations
as part of a complete, personalized multi-channel commerce and optimization
solution. Companies across a variety of industries have incorporated ATG
Recommendations into their Web and cross-channel selling initiatives, including
internationally-recognized retail brands such as Tommy Hilfiger, The Body Shop,
and J.Jill.

Specific highlights of the Spring 2009 release of ATG Recommendations include:

* Personalized e-Mail Recommendations. ATG Recommendations uses predictive
relevancy to determine the probable "next purchase" for each customer, and
delivers recommendations directly to customer e-mails as they are opened. ATG
Recommendations works with any e-mail provider and can support all types of
e-mail campaigns including order and shipment confirmation, abandoned carts,
loyalty marketing, registration, and customer acquisition.
* Enhanced Merchandiser Control. ATG Recommendations blends its intelligent
automation and personalization with merchandiser control via recommendations
"campaigns," which allow online merchants to align recommendations with their
strategy and rules. Featuring 20 new campaigns, the Spring 2009 release now lets
merchants control recommended products by brand, category, popularity (top
sellers), price, product newness, product collection, product cross-sells
(related products) and product up-sells (more expensive products).
Retailer-specific campaigns can be created based on product catalog data, such
as promotional or inventory status, and visitor context, such as customer status
or cart value. When hard inclusions or exclusions are required, merchants can
also mix manual and automated recommendations. Recommendations campaigns can be
leveraged on the Web store and in other channels including e-mail.
* Cross-Channel Support. Online retailers can now include ATG Recommendations
when building cross-channel shopping applications such as mobile stores, iPhone
apps, social media widgets, and in-store kiosks. Retailers can also integrate
ATG Recommendations with their CRM solutions to show recommendations to contact
center agents so they can up-sell and cross-sell based on each shopper`s intent.
ATG`s live help services - eStara Click to Call and eStara Click to Chat - can
be used in concert with ATG Recommendations to promote suggestions to Web
visitors in real-time.
* Rich Media Support. ATG Recommendations is the only recommendations service
with native support for building rich media shopping applications with Adobe
Flash and Adobe Flex. Online retailers can now create rich, personalized
shopping experiences that allow shoppers to engage with and discover products in
new ways.

"Retailers understand the value of adding automated cross-sells to their online
strategy, yet face a difficult decision in terms of vendor selection among a
crowded field," said Nina McIntyre, senior vice president and chief marketing
officer, ATG. "Our customers rely on ATG Recommendations to automate and
personalize online merchandising across their site and across channels by
utilizing its deep catalog understanding and merchandiser control. ATG
Recommendations stands out from the pack because it goes beyond simple
cross-sell automation. It gives merchandisers the ability to retain full control
of certain merchandising elements including cross sells, while automating areas
that require less control. The end result is a more manageable, accurate, and
profit-driven recommendation system."

Available immediately as part of ATG`s line of e-Commerce Optimization Services,
ATG Recommendations is an on demand (SaaS) service that can be deployed easily
and rapidly to any Web site, regardless of which e-commerce platform powers the
site. Pricing is available by contacting ATG sales.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc.,
NASDAQ: ARTG) has spent the last decade focused on helping the world's premier
brands maximize the success of their online businesses. The ATG Commerce
application suite is the top-rated platform by industry analysts for powering
highly personalized, efficient and effective e-commerce sites. The company's
platform-neutral e-commerce optimization services can be easily added to any Web
site to increase conversions and reduce abandonment. These services include ATG
Recommendations and eStara Connections. The company is headquartered in
Cambridge, Massachusetts, with additional locations throughout North America and
Europe. For more information, please visit http://www.atg.com.

© 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered
trademarks. All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe
harbor provisions under The Private Securities Litigation Reform Act of 1995.
These statements involve known and unknown risks and uncertainties that may
cause ATG's actual results, levels of activity, performance or achievements to
be materially different from any future results, levels of activity, performance
or achievements expressed or implied by such forward-looking statements.
Important risk factors affecting ATG's business generally may be found in its
periodic reports and registration statements filed with the Securities and
Exchange Commission at www.sec.gov.

1 "The Impact Of The Economic Crisis On eCommerce Technology Investment," by
Brian Walker, Forrester, November 7, 2008

ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
http://www.atg.com
or
Matter Communications for ATG
Matt Mendolera-Schamann, 978-499-9250 x243
atg@matternow.com
http://www.matternow.com

Copyright Business Wire 2009