Borden and Reading Is Fundamental Partner to Encourage Reading for Local Children

Borden and Reading Is Fundamental Partner to Encourage Reading for Local
Children

Elsie the Cow Helps Keep Kids Motivated and Fueled Up to Be Smart

DALLAS, May 11 /PRNewswire/ -- Borden Milk and Reading Is Fundamental, Inc.
(RIF) have joined together to promote the joy of reading for local children
and encourage families to fuel up for optimal learning. Borden understands the
importance of providing kids with the essential nutrients needed to develop
sharp minds and will be supporting children's literacy by donating books and
reading materials to schools throughout Texas and Louisiana.

"Developing the ability to read is an essential tool for success, yet less
than 50% of all children under the age of 1 have been read to at home," says
Lynn Croneberger, RIF vice president of development. "We are delighted to
partner with Borden Milk to help spread the joy of reading and help provide
high-quality books to children who need them most."

As part of the ongoing partnership with RIF, Borden will donate 30
high-quality book collections to RIF programs throughout Texas and Louisiana.
Each book collection includes 100 books about health and wellness and features
both English and Spanish titles. In addition, at select sites, Borden will
host special read-a-loud events with Elsie the Cow, and provide healthy eating
tips from local registered dieticians to help kids start smart for a lifetime
of learning.

"Borden is honored to partner with Reading Is Fundamental, the oldest and
largest children and families' nonprofit literacy organization in the United
States," said Rick Beaman, president for Borden. "We are a local dairy and we
want to encourage children across our area to fuel up to be smart with a good
book and Borden milk."

To help kick-start the Borden's campaign with RIF, Borden is also providing
bookmarks featuring Selena Gomez, star of Disney's "Wizards of Waverly Place."
Children across the area will be encouraged to:
-- Eat Breakfast - Fuel up to be smart and have energy, with
nutrient-rich
foods to keep you going all day
-- Read Every Day - Pick a book on your own or have your mom or dad read
you a story
-- Talk About It - Share your favorite stories with parents, teachers and
friends

For more information about the Borden/RIF partnership, and to find out how you
can support local RIF programs, visit www.bordenonline.com or visit
www.rif.org/bordenmilk.

About RIF
Founded in 1966, RIF prepares and motivates children to read by delivering
free books and literacy resources to those who need them most. RIF is able to
provide 4.5 million children with 16 million new, free books and literacy
resources each year. All RIF programs combine three essential elements to
foster children's literacy: reading motivation, family and community
involvement, and the excitement of choosing free books to keep.

About Borden
Borden is a local dairy, providing families local, fresh and delicious milk
for more than 150 years. Borden's complete product line includes the Plus Line
of milks, including Lite Line, Hi-Protein Plus, and Kid Builder, in addition
to regular whole, 2%, 1%, and fat-free milk in both white and an array of
flavors. Borden also offers a Borden Organic line, featuring the ergonomic 96
oz. Perfect-Pour bottle. Along with the extensive milk line, Borden also
provides high-quality dairy products including cottage cheese, sour cream,
dips and yogurt products.

SOURCE Borden Milk

Lisa Brogan of Current, +1-310-854-8278, lbrogan@currentlm.com, or Layla
Wright-Contreras of RIF, +1-202-536-3528, lwright@rif.org, both for Borden
Milk