Top Tier Events and Conferences Turn to Mozes for Mobile Phone-Based Activities

Event Marketers Take a Tip from Rock Stars on Audience Engagement
PALO ALTO, Calif.--(Business Wire)--
Mozes (www.mozes.com) finds itself in familiar territory - audiences
enthusiastically engaging in contests, getting inside information from famous
personalities and sending text messages up to the event screen for all to see.
Except now, it`s not just fans at the Rascal Flatts or Kid Rock concert, it`s
business leaders at conferences asking questions of keynote speakers, chief
marketing officers answering poll questions at an exclusive summit, or attendees
at a trade show texting-in to win prizes from an exhibitor.

Rock stars may have paved the way for live event mobile interaction with the
fans, but events of all kinds are now adopting this tool due to the critical
need it fulfills: a way to engage and interact with an audience in a personal,
powerful and cost-effective way.

"We used Mozes to broadcast important schedule reminders, including the
commencement of keynotes and networking events. In addition, we leveraged
text-to-screen during the Q&A portion of our speaker presentations," said Kelly
Koenig, Senior Director Sponsorship Sales, Event Marketing Summit. "Because our
delegates` schedules are so full, it`s a huge advantage to be able to send them
timely reminders of when they`re supposed to be where. EMS is thrilled to have
Mozes as a partner and look forward to many events together."

Prior to powering text alerts at the Event Marketer Summit (EMS) in Chicago,
April 27-29, Mozes also recently powered live text-to-screen commenting for both
keynote speeches as well as breakout sessions at ad:tech San Francisco, April
21-23. Text-to-screen commenting allows members of the audience to text in their
comment or question to the display screen in real-time. This feature increases
audience participation, provides the texter with anonymity and enhances the
quality of the discussion. The conference may moderate the text comments, which
keeps questions crisp, on-target and relevant.

The above are just two of many examples of interactive mobile features that
hundreds of events annually are turning to Mozes to provide. Other popular uses
include real-time voting, sending a poll or trivia question to the phone,
text-to-win contests and giveaways, sending pictures to the screen and voice
interaction.

"Mozes live event features can easily be integrated into any kind of live
event," said Greg Estes, VP of Marketing. "More important than its ease of use,
mobile is a highly effective tool to keep audiences of all kinds engaged and
keep them coming back to your events."

Mozes will be powering live mobile interaction at the following events this
month:

* 50th Annual CLIO Awards
* SF Music Tech
* American Payroll Association`s 27th Annual Congress
* CMO Club Summit NYC
* Mix Nashville

Mozes powers hundreds of events annually, including, in-venue mobile activities
for touring artists ranging from Kenny Chesney to Saving Abel and teams such as
the Portland Trail Blazers and Nashville Predators. For more information, please
contact info@mozes-inc.com.

About Mozes, Inc.

Mozes is a leader in mobile marketing, used every day by some of the world's
best-loved bands, brands, sports teams and organizations to build relationships
with their fans through the mobile phone.

Mozes helps our marketing partners in three ways: By providing a self-service
web platform to create, deliver and analyze the effectiveness of mobile
marketing campaigns; by providing strategic services that help our marketing
partners to execute their mobile marketing strategy; and by providing in-venue
services for live events, conferences and tours. Their customers benefit from a
spam-free and consistent mobile experience they can trust, which results in
increased participation, brand loyalty and ultimately more effective marketing
campaigns.

Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

Mozes, Inc.
Caitlin Looney, Marketing Manager
415-238-6431 (m)
caitlin@mozes-inc.com (e)

Copyright Business Wire 2009