According to In-Stat, Travel Reduction Most Important Factor Driving New Video Conferencing User Adoption

SCOTTSDALE, Ariz.--(Business Wire)--
Among respondents that do not currently use video conferencing, 68% site `Travel
reduction` as the most important factor driving their adoption of video
conferencing in the next 12 months. Other key drivers among video conference
users are convenience and efficiency, reports In-Stat (http://www.in-stat.com).

"US business users find video conferencing to be more appealing and beneficial
when the sessions involve sharing files, collaborating on documents, and adding
or including key individuals in the sessions dynamically," says David Lemelin,
In-Stat analyst. "There is also a strong desire to use video conferencing
capabilities at the desktop, where users have better access to their complete
set of communications and collaboration capabilities, including IM integration."

Recent research by In-Stat found the following:

* 57% of decision-makers indicated their organizations have formal video
conferencing policies. Most of these policies are designed to maximize return on
the video conferencing investment, particularly when it can be used to mitigate
travel.
* Key competitors include Avaya, Cisco, Hewlett Packard, LifeSize, Microsoft,
Polycom, Skype, and TANDBERG.
* Microsoft is cited as the most used vendor among SOHO and small businesses.
* Polycom is the most used vendor among mid-size and enterprise businesses.
* Overall, Cisco saw the highest increase of users from 2007 to 2008.

The research,"True Collaboration Key to Video Conferencing
Adoption"(#IN0904353CT),covers the North American market for video conferencing.
It includes:

* Primary research survey results among 893 respondents.
* End-user and decision-maker opinions over the last 12-15 months.
* Analysis of current video conferencing users.
* Analysis of those who have the capability available and choose not to use it;
those who have used video conferencing in the past but no longer do so; and
current non-users planning to adopt video conferencing in the next 12 months.
* Updates on vendor strategies, including Cisco, Polycom, Microsoft, TANDBERG,
Avaya, Skype, HP, and LifeSize.

For more information on this research or to purchase it online, please visit:

http://www.instat.com/catalog/ecatalogue.asp?id=18 or contact a sales
representative:

http://www.instat.com/sales.asp

The price is$2,495 (US).

About In-Stat

In-Stat`s market intelligence combines technical, market and end-user research
and database models to analyze the Mobile Internet and Digital Entertainment
ecosystems. Our insights are derived from a deep understanding of technology
impacts, nearly 30 years of history in research and consulting, and direct
relationships with leading players in each of our core markets. In-Stat provides
its research through reports, annual subscriptions, consulting and advisory
services to inform critical decisions.

In-Stat
David Lemelin, Senior Analyst, 480-609-4516
david.lemelin@reedbusiness.com
or
Elaine Potter, Marketing Coordinator, 480-483-4441
epotter@reedbusiness.com

Copyright Business Wire 2009