The Sports World Is Abuzz Over ShoreTel Unified Communications Systems

* Reuters is not responsible for the content in this press release.

Mon May 11, 2009 8:00am EDT

  SUNNYVALE, CA, May 11 (MARKET WIRE) -- 
Whether it's baseball, basketball, hockey or NASCAR, sports organizations
are choosing ShoreTel(R) (NASDAQ: SHOR), a leading provider of Pure IP
Unified Communications (UC) solutions. Increasingly, teams and stadiums
are deploying ShoreTel UC systems not only for their excellent
performance, but also because of the enhanced customer service and cost
savings they provide.

    ShoreTel's advanced IP-based communications system offers the industry's
lowest total cost of ownership (TCO) and is designed for ease of use and
optimum accessibility -- crucial elements for stadiums, arenas and other
facilities that serve the public.

    A SAMPLING OF SPORTS CUSTOMER DEPLOYMENTS

    -- San Francisco Giants: The Giants are deploying 450 ShorePhone(R) IP
Telephones throughout AT&T Park and other facilities, including their
Scottsdale, Ariz. Stadium, to streamline communications and reduce costs.
Along with the ShoreTel Converged Conference solution, the Giants will be
using the ShoreWare Contact Center  Workgroup application for ticketing,
sales and customer service. Also, all park guests will benefit from
improved emergency response thanks to ShoreTel's E911 Notification
application, which pinpoints the location of calls from a ShoreTel phone
anywhere in the ballpark, and automatically informs all designated
security staff and emergency responders.

    -- Verizon Center/Washington Wizards: The Verizon Center, a $200 million
sports and entertainment facility located in the nation's capital, and
the Washington Wizards selected ShoreTel's easy-to-configure, easy-to-use
system with more than 650 ShorePhone IP Telephones and an additional 700
plus analog extensions serving its luxury suites and facility operations.
ShoreTel was selected over the competition based on the system's
features, price and reliability. The multi-purpose arena hosts an average
of 220 events per year, and is home to the NBA's Washington Wizards, the
NHL's Washington Capitals, the WNBA's Washington Mystics and the NCAA's
Georgetown Hoyas men's basketball team.

    -- Sacramento River Cats: The River Cats, a Triple-A affiliate of the
Oakland A's, deployed 170 ShoreTel ShorePhones, on a robust ShoreTel
architecture based on ShoreGear(R) Voice Switches, ShoreWare(R) Director,
ShoreWare Personal Call Manager, and ShoreWare Operator Call Manager. The
system provides advanced communications for their front offices and the
14,400-seat Raley Field ballpark in West Sacramento. In addition to
improved operational efficiencies, club employees now are able to better
communicate and collaborate with fans and suppliers. The River Cats have
won four Pacific Coast League Championships between 2003 and 2008.

    -- HSBC Arena/Buffalo Sabres: The National Hockey League's Buffalo Sabres
deployed a ShoreTel UC system -- 19 ShoreTel switches and 680 phones --
throughout the HSBC Arena due to ShoreTel's attractive return on
investment, built-in redundancy, and effective call handling. The system
provides enterprise resource matching of calls based on customer and
agent profiles, advanced real-time management and historical measurement
tools. The HSBC Arena is also the home of the Buffalo Bandits Lacrosse
team and hosts regular events throughout the year.

    -- Frisco RoughRiders: The Frisco RoughRiders, the Double-A affiliate of
the Texas Rangers, chose to deploy ShoreTel's UC system throughout Dr.
Pepper Park in North Dallas. The team selected ShoreTel because it offers
a low TCO and increases staff efficiency, while providing an excellent
experience to partners and fans, with features such as advanced call
handling, Workgroups, and one-touch Web dialing. The team is deploying
170 ShoreTel ShorePhones throughout the executive offices, locker rooms,
luxury suites, concession stands and ballpark offices.

    -- Infineon Raceway (NASCAR): Speedway Motor Sports, owners of this famous
track in Sonoma, Calif., and organizers of the NASCAR races, chose
ShoreTel because of the system's flexibility in expanding and contracting
to meet spikes in user traffic. The ShoreTel deployment comprises about
50 ShoreTel ShorePhones but can quickly scale to several hundreds of
phones in a variety of locations to support crowded race events. As a
result of the ShoreTel UC implementation, Infineon has reduced its costs
of having unused lines in place, and has turned the media center into a
profit center with the ability to readily pass on expanded phone service
charges to vendors.

    QUOTE

    Kevin Gavin, vice president, marketing, ShoreTel:

    "In the fast-paced sporting world, all eyes are on the game, and
communications have to be almost invisible while supporting effective,
safe operations in an intense, public environment. Sporting facilities and
organizations are turning to ShoreTel for this type of reliable, scalable
and cost-effective unified communications system that also offers the
flexibility to tailor applications around specific communication needs.
ShoreTel is helping these customers stay ahead of the game with an agile,
distributed communications platform that is so simple to manage,
everyone's a winner."

    For detailed information on ShoreTel products and features, click here.

    RELATED LINKS & CONVERSATION

--ShoreTel Customer Success Stories (videos
and case studies)

--ShoreTel Features

    --ShoreTel Blog

    --ShoreTel Awards

    About ShoreTel, Inc.

    ShoreTel, Inc. (NASDAQ: SHOR) is a leading provider of Pure IP Unified
Communications solutions. ShoreTel enables companies of any size to
seamlessly integrate all communications -- voice, video, messaging and
data -- with their business processes. Independent of device or location,
ShoreTel's distributed software architecture eliminates the traditional
costs, complexity and reliability issues typically associated with other
solutions. ShoreTel continues to deliver the highest levels of customer
satisfaction, ease of use and manageability while driving down the overall
total cost of ownership. ShoreTel is headquartered in Sunnyvale,
California, and has regional offices in the United Kingdom, Sydney,
Australia and Munich, Germany. For more information, visit
www.shoretel.com or call 1-877-80SHORE.

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Press Contact:
Rachel Shelton
Eastwick Communications
Tel: +650-480-4069
rshelton@eastwick.com

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