Dr. Ira Shafran Joins the Organic Alliance Medical Advisory Board

SALINAS, CA, May 11 (MARKET WIRE) --
Organic Alliance, Inc. (PINKSHEETS: ORGC), an international trading
company focused on worldwide sourcing, marketing and distributing of
organic and conventional food products and ingredients, announced today
that Dr. Ira Shafran has joined the company's Medical Advisory Board.

As a Board Certified Gastroenterologist practicing in the Orlando area
since 1979, Dr. Shafran completed his Internal Medicine & GI training at
Ohio State University Medical School.

During the past several years, he has been on the forefront of researching
a cause & a cure for Crohn's disease. He continues to pursue ground
breaking research, producing numerous publications and becoming
internationally renowned for his expertise using novel, successful
therapies for Inflammatory Bowel Disease.

Dr. Shafran is acknowledged as one of America's "Top" Gastroenterologists
in the Guide to Top Doctors '99, & in the Guide to Top Physicians 2006,
'07 & '08. He is considered among the "Top 70 Doctors" in Central Florida
according to his peers & featured in Orlando Magazine's December 2000 &
2001 issues. Frequently, he can be seen on TV for newsworthy GI
developments on America's Health Network & PBS HealthWeek. He was featured
in Saturday Evening Post's May-June 2004 article, Reducing the Risk of
Crohn's Disease. The Orlando Sentinel highlighted his ongoing work with
Crohn's & a bacterial etiology in an article on the front page of their
Sunday, December 2, 2007 issue, Antibiotics offer hope for Crohn's.
Throughout his career, he has been an outspoken patient advocate &
supporter of Patient Rights.

"I am thrilled to join the Medical Advisory Board for Organic Alliance. I
know Tom Morrison and Parker Booth share my passion for organic foods and
ingredients, and I agree with their goal of helping make the food chain
better for the world," said Dr. Shafran.

"We are very excited to have such a leader in research and such a
prominent leader in the search for Crohn's Disease," said Tom Morrison,
Chairman, CEO of Organic Alliance. "Not only is Dr. Shafran an esteemed
physician, but also one of his sons is also a grower of organic fruits!"

The Company

Organic Alliance is an international trading company focused on worldwide
sourcing, marketing and distribution of organic and conventional food
products. Crops are grown, packed and shipped under Organic Alliance
supervision with offerings that range from organic fruit and vegetables,
organic grass-fed beef. Our new Certified Origin(TM) program combines
in-person inspection and certification by Organic Alliance food
technologists, with on-demand traceability, assuring buyers that Organic
Alliance products meet or exceed all organic growing and production
standards. To find out more about Organic Alliance products, contact the
company at 831-240-0295 or at www.organicallianceinc.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: This release includes forward-looking statements intended to
qualify for the safe harbor from liability established by the Private
Securities Litigation Reform Act of 1995. All statements which address
actual results could differ materially from those expressed or implied in
forward-looking statements. These statements are made on the basis of
management's views and assumptions. As a result, there can be no assurance
that management's expectations will necessarily come to pass. These
forward-looking statements generally can be identified by phrases such as
management "believes," "expects," "anticipates," "foresees," "forecasts,"
"estimates" or other words or phrases of similar import. Similarly,
statements in this release that describe the Company's business strategy,
outlook, objectives, plans, intentions or goals also are forward-looking
statements. All such forward-looking statements are subject to certain
risks and uncertainties that could cause actual results to differ
materially from those in forward-looking statements.

Contact:
Parker Booth
President
831.240.0295

Sarahjane G. Reil
210.826.8900

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