QuickPlay Media Sees Continued Demand for Mobile TV and Video Content in Q1 2009

* Reuters is not responsible for the content in this press release.

Mon May 11, 2009 8:30am EDT

Quarterly Results Reveal More than 60% Growth in Total Video Streams Delivered
-News and Sports Take Hold as the Most Popular Live TV Content Categories
TORONTO--(Business Wire)--
QuickPlay Media, the premier provider of solutions that manage the business of
mobile video, today unveiled the findings of its latest quarterly consumer
consumption analysis. The results-aggregate usage statistics from 15
representative QuickPlay-powered services over the first quarter of 2009-reveal
that consumer demand for streaming and mobile video download content remains
strong. 

The findings, compiled between January 1 and March 31, 2009, show that the
number of total live TV and video streams viewed in the first quarter increased
significantly from the previous quarter while the number of unique streaming
viewers also experienced a noticeable increase over the same timeframe. In
regard to downloads, the total number of mobile video downloads experienced a
slight increase. 

Video Streams

* Total number of live TV and video streams increased by 61% from Q4 2008 to Q1
2009 
* Total number of unique viewers increased by 11% from Q4 2008 to Q1 2009 
* Average streams per user decreased slightly from 17.4 in Q4 2008 to 15.7 in Q1
2009

Video Downloads

* Total number of video downloads increased by 3% from Q4 2008 to Q1 2009 
* Average download per user rose from 6.1 in Q4 2008 to 6.3 in Q1 2009

In addition to the figures above, consumers continued to show their preferences
when it comes to the types of content they stream and download. News remained
the most popular category for live streaming on mobile, while sports made a jump
into second place. 

"What the first quarter shows us is that interest in mobile TV and video remains
strong," said Wayne Purboo, president and CEO, QuickPlay Media. "As demonstrated
by the tremendous interest in our recently released PrimeTime2Go service, it is
clear that mobile devices are becoming firmly established as a source of
high-quality entertainment for consumers on the go." 

"The positive results demonstrated by QuickPlay Media are consistent with our
research that suggests mobile TV and video services will continue to grow at a
steady pace, with the most popular categories being news, sports and music,"
said Lewis Ward, research manager, wireless communications research at IDC. "The
significant reach of QuickPlay`s services across carriers and their broad
selection of content from leading media companies has allowed the company to
maintain its rapid evolution even in a tough economy." 

About QuickPlay Media

QuickPlay Media Inc. is the premier provider of solutions to manage the business
of mobile video. Successfully used by the World`s leading communications
providers including RIM, Bell and AT&T, QuickPlay provides the fastest and most
flexible way for companies to deliver mobile video worth watching. QuickPlay is
headquartered in Toronto, with sales offices in London and throughout the US.
For more information please visit www.quickplay.com. 



QuickPlay Media Inc.
fama PR
Doug Fraim, 617-758-4176
quickplay@famapr.com



Copyright Business Wire 2009

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