Rocky Mountain Chocolate Factory and Cold Stone Creamery to Extend Co-Branding Option to Several Hundred Stores

Co-Branded Stores Drive Double-Digit Sales Gains During Test Program
DURANGO, Colo. & SCOTTSDALE, Ariz.--(Business Wire)--
Rocky Mountain Chocolate Factory, Inc. (NASDAQ Global Market: RMCF), which
franchises gourmet chocolate and confection stores and manufactures an extensive
line of premium chocolates and other confectionery products, and Cold Stone
Creamery, which franchises super-premium ice cream stores, today announced the
expansion of the companies` co-branding option to several hundred stores
nationwide based on the double-digit sales gains posted by the test stores, to
date.

Under the terms of an agreement that was announced in October 2008, the two
companies agreed to operate a limited number of franchised stores that were
co-branded with both the Rocky Mountain Chocolate Factory and the Cold Stone
Creamery brands. The Rocky Mountain Chocolate Factory concept was integrated
into four Cold Stone Creamery stores and the co-branded locations have been
operating for the past several months. Based on the double-digit sales gains
posted by these co-branded stores, the two companies have decided to extend and
expand their co-branding agreement beyond the "test" stage.

"We have been very pleased with the performance of the four test stores, each of
which has enjoyed a significant increase in same-store sales following the
introduction of the co-branding concept," stated Bryan Merryman, Chief Operating
Officer of Rocky Mountain Chocolate Factory, Inc. "This was particularly
encouraging in light of the fact that the tests were conducted during the
seasonally slow winter months for Cold Stone Creamery retail locations."

"While several more stores are scheduled to participate in the market test, the
impressive performance of test stores, to date, has prompted Rocky Mountain
Chocolate Factory and Cold Stone Creamery management teams to agree to
accelerate the number of stores that will be converted to the co-branded concept
over the next 12 months," added Merryman. "Cold Stone Creamery franchisees
operate nearly 1,400 stores in the U.S., and we believe several hundred could be
candidates for co-branding over the next few years."

"The two concepts are highly complementary in terms of reputation, brand
awareness and seasonality, and together create the ultimate dessert destination,
which has resulted in double-digit sales increases at co-branded stores," said
Dan Beem, President of Cold Stone Creamery. "We see tremendous potential for an
extensive co-branding agreement moving forward and literally hundreds of our
franchisees have expressed interest in being involved."

About Cold Stone Creamery

Cold Stone Creamery delivers The Ultimate Ice Cream Experience through a
community of franchisees that are passionate about ice cream. The secret recipe
for smooth and creamy ice cream is handcrafted fresh daily in each store, and
then customized by combining a variety of mix-ins on a frozen granite stone.
Headquartered in Scottsdale, Ariz., Cold Stone Creamery is subsidiary of Kahala,
one of the fastest growing franchising companies in the world, with a portfolio
of 12 quick service restaurant brands. Cold Stone Creamery operates more than
1,450 locations in 12 countries worldwide.

For more information about Cold Stone Creamery, visit the brand`s Web site at
www.coldstonecreamery.com. For more information about Kahala, visit the
company`s Web site at www.kahalacorp.com.

About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc., headquartered in Durango, Colorado, is
an international franchiser of gourmet chocolate and confection stores and a
manufacturer of an extensive line of premium chocolates and other confectionery
products. The Company and its franchisees currently operate 329 stores in 35
states, Canada and the United Arab Emirates. The Company`s common stock is
listed on the NASDAQ Global Market under the symbol "RMCF".

Certain statements in the press release are "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. This press release contains forward-looking
information that involves risks and uncertainties, and the Company undertakes no
obligation to update any forward-looking information.Risks and uncertainties
that could cause actual results to differ materially include, without
limitation, expansion of the co-branding strategy may not demonstrate success
comparable to the results in test locations, the parties may not be able to
agree to a definitive License Agreement, seasonality, consumer interest in the
Company`s products, general economic conditions, consumer trends, costs and
availability of raw materials, competition, the effect of government
regulations, and other risks.Readers are referred to the Company`s periodic
reports filed with the SEC, specifically the most recent reports which identify
important risk factors that could cause actual results to differ from those
contained in the forward-looking statements.The information contained in this
press release is a statement of the Company`s present intentions, beliefs or
expectations and is based upon, among other things, the existing business
environment, industry conditions, market conditions and prices, the economy in
general and the Company`s assumptions.The Company may change its intentions,
beliefs or expectations at any time and without notice, based upon any changes
in such factors, in its assumptions or otherwise.The cautionary statements
contained or referred to in this press release should be considered in
connection with any subsequent written or oral forward-looking statements that
the Company or persons acting on its behalf may issue.

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Rocky Mountain Chocolate Factory, Inc.
Bryan J. Merryman, 970-259-0554
COO/CFO
or
Cold Stone Creamery
Jami Clark, 480-362-4956

Copyright Business Wire 2009