FORZE GPS Named "Official Bar" of the Rock `n` Roll Marathon Series

Two-Year Agreement Initiates Program to Sample One Million Active Consumers
MATAWAN, N.J. & SAN DIEGO--(Business Wire)--
Competitor Group (CGI), the leader in endurance sports media and event
entertainment, and PacificHealth Laboratories, Inc. (OTCBB:PHLI), a leading
sports nutrition company, today announced that PHLI`s FORZE GPS™ line of
nutrition bars has been named the "Official Bar" of the 2009 and 2010 Rock `n`
Roll Marathon Series.

The exclusive two-year sponsorship agreement will provide extensive sampling and
selling exposure for FORZE GPS, the first appetite management tool created
specifically for athletes. FORZE GPS will be given to all participants in the
Rock `n` Roll series, sampled at the pre-race health and fitness expos, appear
in all Rock `n` Roll Marathon advertising and promotional materials, and will be
on signage at over 19 Rock `n` Roll events over the next two years.

Host to some of the largest marathon and half marathon combination events in the
world, the Rock `n` Roll Marathon Series consists of events that draw hundreds
of thousands of participants annually in key markets such as Phoenix, Chicago,
Nashville and San Antonio. The first event FORZE GPS will be featured in is the
Rock `n` Roll San Diego Marathon which takes place on May 31, 2009.

"Even in the few short weeks since we launched FORZE GPS we have seen an
incredible level of passion for the brand. Most notably, the feedback has
focused on the remarkable combination of both taste and performance," said Jason
Ash, CEO of PacificHealth Laboratories, Inc. "Getting the product into people`s
hands is the key to that passion and we are today announcing our ambitious
sampling program to reach more than one million active consumers with the
product. Our partnership with the Competitor Group to be the `official bar` of
the Rock `n` Roll Marathon Series, the biggest aggregate number of marathon and
half marathon runners in the world, is a key component to reaching that goal."

"The Competitor Group takes pride in identifying and partnering with innovative
companies across both our event and media platforms," said Scott Dickey, COO of
the Competitor Group. "The Rock `n` Roll Marathon Series is known for bringing
active lifestyle enthusiasts and products together at our world-class health and
fitness expos. It is only natural for the premier series of national running
events to associate with brands and products that deliver value to our
participants, and we're excited to partner with FORZE GPS to reach their goal of
sampling one million active consumers."

Athletes know that the leaner a body becomes, the greater its potential for
speed and performance. FORZE GPS is the first scientifically proven appetite
management tool created specifically for athletes. FORZE GPS nutrition bars
utilize a multi-patented blend of healthy fats, protein and calcium that is
clinically proven to activate the body`s natural appetite control signal
(cholecystokinin or CCK) with as few as 45 calories per serving.

FORZE GPS all natural bars are offered in great-tasting chocolate peanut butter
and cranberry nut flavors at a suggested retail price of $1.99 per bar. FORZE
GPS is available in sports specialty retail stores and online at
www.forzegps.com.

About The Competitor Group

Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and
event entertainment company dedicated to the endurance sports industry of
running, cycling and triathlons. CGI is a portfolio company of Falconhead
Capital and comprised of the following brands: Competitor Magazine, Triathlete
Magazine, Inside Triathlon, VeloNews, the Rock 'n' Roll Marathon Series, Muddy
Buddy and VeloPress. CGI owns and operates 26 national events delivering more
than 250,000 professional and amateur participants in 2009. CGI publishes four
magazine titles with a combined monthly circulation of approximately 1 million
and plans to launch an endurance community web presence under competitor.com in
Q2 2009. Further information about Competitor and its media properties can be
found at www.competitor.com.

About PacificHealth Laboratories, Inc.

PacificHealth Laboratories, Inc. (OTCBB:PHLI) is an innovative and leading
sports nutrition company that focuses on marketing, developing, and selling
premium nutrition products to active consumers seeking to improve their health
and performance. Our brands and nutrition tools are segmented into three
discreet platforms: rehydration/energy, recovery, and optimal racing weight and
include FORZE GPSM, the first scientifically proven appetite management tool
created specifically for athletes. To learn more, visit
www.pacifichealthlabs.com.

Notice: This news release and oral statements made from time to time by Company
representatives concerning the same subject matter may contain so-called
"forward-looking statements".These statements can be identified by introductory
words such as "expects", "plans", "will", "estimates", "forecasts", "projects"
or words of similar meaning and by the fact they do not relate strictly to
historical or current facts.Forward-looking statements frequently are used in
discussing new products and their potential.Many factors may cause actual
results to differ from forward-looking statements, including inaccurate
assumptions and a broad variety of risks and uncertainties, some of which are
known, such general economic conditions, consumer product acceptance and
competitive products, and others of which are not.No forward-looking statements
are a guarantee of future results or events, and one should avoid placing undue
reliance on such statements.

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Media:
PacificHealth Laboratories
Kristin Jones
kristin@jonespr.net
or
Competitor Group
Dan Cruz, 619-925-7671
dcruz@competitorgroup.com

Copyright Business Wire 2009