Carnegie Communications Names New Executive Vice Presidents; Focuses on Providing...

Carnegie Communications Names New Executive Vice Presidents; Focuses on
Providing Best Research, Marketing and Communications Solutions to Colleges &
Universities

WESTFORD, Mass., May 11 /PRNewswire/ -- Carnegie Communications, a leading
higher education research, marketing and consulting firm with headquarters
near Boston, MA, announced today that it has named Cecil Foster, Christopher
Hardwick and Dr. Deborah Godfrey as executive vice presidents at the firm.
The appointments are part of Carnegie's strategy to assemble a team of top
marketing and communications professionals who bring innovative practices from
both inside and outside of higher education.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NE14135-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NE14135-b )
(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NE14135-c )

Foster Brings Extensive Experience in Enrollment Management

Foster, who joins Carnegie as Executive Vice President/ Consulting Services,
is a dynamic higher education leader who has held senior positions in
enrollment management, admissions and financial aid at diverse institutions.
He served as Chief Enrollment Officer at the University of South Dakota, where
he oversaw the Admission, Financial Aid, and Registrars functions of the
University. He also served on the USD Executive Committee and Presidents
Advisory Council where he developed state of the art scholarship matrices,
enrollment forecasting models and implemented new reporting structures --
increasing enrollment by 10.6 percent in a short two year period. In addition
to USD, Foster's professional career in education has covered Daemen,
Canisius, and D'Youville Colleges. While at Daemen, he served as the Director
of Admissions and pioneered a theory now known as "The 24 hour Admissions
Office" that makes use of the most innovative technology in higher education
today. The use of best practices and ground breaking theories resulted in an
11.5 percent increase in enrollment over a two year period. Prior to his
roles in education, Foster co-founded the K.I.D.S. Development Project in
1997, a non-profit organization that provides youths with an opportunity to
attend summer camp outside of Buffalo, NY. For this work he was recognized by
the state of New York, Erie County legislature for his outstanding
achievements and contributions to the students of Erie County and Western New
York.

Hardwick is Leading Communications Executive

Hardwick, who joins Carnegie as Executive Vice President/ Communications
Strategy, has developed and executed successful communications, public
relations and reputation management strategies for leading universities and
corporations over the past 25 years -- including the Wharton School of the
University of Pennsylvania, ARAMARK Corporation, CIT Group and Worcester
Polytechnic Institute. As Director of Communications and Public Affairs at
the Wharton School, he led a multi-year positioning initiative and global
communications strategy for the School, resulting in more top rankings and
international media coverage over a five-year period than any other business
school. He helped launch a new interactive research journal,
knowledge@wharton, which continues today as one of the leading on-line
business and management resources. He also developed, managed and implemented
all internal and external communications to support Wharton's successful $500M
Campaign for Sustained Leadership. After serving in senior corporate public
relations positions, he became the first Vice President of Marketing &
Communications at Worcester Polytechnic Institute, creating new capabilities
for the university in research communications, public relations, market
research, enrollment marketing and web communications. He began his career at
Burson-Marsteller, one of the leading public relations consultancies in the
world. Hardwick holds a B.A. in journalism from the University of Wisconsin,
an M.A. in communications from the University of Maryland and has attended
executive programs at the Wharton School of the University of Pennsylvania and
Dartmouth's Tuck School of Management.

Godfrey is Top Branding and Market Research Expert

The two new EVP's join Dr. Deborah Godfrey, who now becomes Executive Vice
President/ Market Research & Brand Strategy to round out the firm's senior
management team reporting to Carnegie's President Owen Landon III. Dr.
Godfrey's brings to her higher education clients more than 20 years'
experience leading Fortune 100-level market research, brand planning, and
creative execution initiatives. As Executive Vice President, Managing Director
of Brand Planning at Y&R, she applied her qualitative and quantitative
research expertise to Y&R's broad client base, including some of the county's
most well-known and trusted brands: Citibank, Merrill Lynch, MetLife, Sears,
AT&T, Colgate, Advil, United Airlines, Holiday Inn, Disney Cruise Lines, Kraft
General Foods, Dr. Pepper, the United States Postal Service, and the U.S.
Army. As Director of Creative Research, she managed the only qualitative
research division in the advertising industry. Also while at Y&R, Debbie was
Director of Global Brand Planning for the Citibank account, where she led the
global team that provided strategic marketing and communications direction for
all of Citibank's communication services in 100 countries. Her quantitative
research expertise helped re-brand "CITIBANK" to "citi," an initiative that
included the development of a new logo, an international marketing
communications program, and the launch of Citibank's online banking. During
her 15-year career at advertising giant Young & Rubicam, Dr. Godfrey was
closely associated with research on teens. Her expertise includes teen
developmental stages and their current thoughts and feelings about media.
Debbie holds a B.S. in Pharmacy from the University of Kansas, as well as an
M.A. and Ph.D. in Social Psychology from Princeton University.

In making the announcement, Carnegie's Landon said, "We are very excited and
fortunate to have brought together this talented team of senior professionals
at such a critical time for colleges and universities. We now have the ideal
combination of expertise and capabilities that will serve our clients in
higher education with the most innovative research and data-driven marketing
and communications solutions of any firm in the business."

About Carnegie

Carnegie Communications is a leading edge marketing firm that partners with
educational institutions to help them achieve their strategic objectives in
enrollment and advancement. Using customized market research, innovative
branding techniques, and powerful marketing expertise, the firm develops
targeted brand platforms and marketing plans, as well as a full range of
inspired marketing and communications solutions. For more information, visit
carnegiecomm.com

SOURCE Carnegie Communications

Chris Hardwick of Carnegie Communications, +1-978-842-2754,
chardwick@carnegiecomm.com