Can You Beat Bernie at Making Billions?

Cellufun's New Mobile Game 'Made Off' Lets Everyone Play Bernie's Ponzi Scheme

NEW YORK, May 11 /PRNewswire/ -- Bernie Madoff's $65 billion Ponzi scheme
surprised the global economic marketplace and left many wondering how they
missed out on their own chance at riches. Now anyone can try their hand at
creating and managing a Ponzi scheme with Cellufun's new "Made Off" game for
mobile phones. The game is accessible on all mobile phones and carriers by
entering http://wap.cellufun.com/madeoff on your phone's browser or by
visiting www.cellufun.com/madeoff on the web.

Cellufun has the largest mobile virtual community in the world, where millions
of people play dozens of different social games and connect with each other.

"Made Off" allows players to set up and manage their own Ponzi schemes.
Aspiring Madoffs recruit their friends and other Cellufun users to invest
their hard-earned CelluPoints, Cellufun's virtual currency. The enticement of
a high yielding interest rate encourages players to invest in each other and
withdraw money just like in a real Ponzi scheme. Players unable to make
interest payments will go bankrupt and lose all of their investors' virtual
money.

"Made Off" lasts until around the time Bernie gets the book thrown at him,
presumably some time in June. "The Feds" will eventually break up all of
Cellufun's Ponzi schemes and shut down the game. Each fund manager will get to
keep the money currently invested in their fund while each investor in these
funds will lose their principal CelluPoint investment, keeping any interest
they've earned. The game is a tongue-in-cheek look at the Madoff scandal and
others like it, allowing players to have fun while learning how Ponzi schemes
really work.

"Cellufun's Made Off game taps into the curiosity and emotion that most people
have about the Bernie Madoff story. He orchestrated the largest investment
scheme in our lifetimes, but the average person can't relate to how he did
it," said Neil Edwards, CEO of Cellufun. "Made Off is designed to allow anyone
with a phone or computer to become their own 'Bernie' and literally reenact
his fraud in a fun game with their friends. It's entertaining, educational,
and plays on the edgy side of a person's personal and financial choices. I
cannot wait to see if I can beat Bernie."

About Cellufun
New York-based Cellufun is one of the world's largest mobile communities where
people socialize, play games and buy virtual goods for self-expression,
gifting and competitive advantage. People around the world can access the
Cellufun platform on any mobile network, on any phone, and in more than 10
languages to create personal avatars, compete, collaborate, chat, and
celebrate special occasions. Cellufun partners with mobile operators and media
companies such as MetroPCS, AOL, and Gannett to deliver branded entertainment
and custom-designed mobile marketing solutions. With over 200 million monthly
page views, Cellufun offers a unique brand-building opportunity for media,
marketers and agencies seeking to broaden their reach to the ever-present
"third screen."

*Editor's Note: Screen shots of Made Off are available upon request.

SOURCE Cellufun

Andrea Collins of KCSA, +1-212-896-1232, pr@cellufun.com; or Keith Katz of
Cellufun, +1-212-385-2255, katz@cellufun.com