LoyaltyExpress Announces Strategic Alliance with XINNIX, Inc.

Industry Leaders Partner to Jointly Deliver Marketing & Training Solutions

WOBURN, Mass., May 11 /PRNewswire/ -- LoyaltyExpress, the leading provider of
mortgage marketing solutions, today announced a strategic alliance with
XINNIX, Inc. that will provide best-in-class marketing and training solutions
to mortgage lenders and brokers nationwide. The relationship combines the
strengths of LoyaltyExpress's two flagship marketing solutions --
CustomerManager(TM) and LoyaltyPrint(TM) -- along with XINNIX's world-class
online & offline proprietary training programs, including the EDGE Online
program that brings all of the interaction of live classroom learning without
the cost of travel.

LoyaltyExpress continues to innovate and develop market-leading solutions that
dramatically impact business development for loan officers, mortgage
companies, and banks. CustomerManager is an online service that deploys
intelligence and information at a hierarchical level, so that intuitive and
effective marketing decisions can be made and fulfilled. LoyaltyPrint is an
online marketing store allowing customers immediate access to high-quality
direct mail and closing gift products. The two online solutions, combined
with LoyaltyExpress's exceptional creative services team and FSC-certified
digital printing environment, allow LoyaltyExpress to capture and retain the
industry's most substantial customer relationships and satisfaction.

"The partnership with XINNIX is a milestone achievement for our company and
industry," said Mary Beth Doyle, Founder of LoyaltyExpress. "Over the past
four years, we have been approached by a plethora of organizations to initiate
industry partnerships -- none of which met our stringent criteria. Casey
Cunningham, President & Founder of XINNIX, Inc., has created a company and
reputation that exuberates value and distinction. Our combined expertise and
intelligence are highly sought after in the market and will play a significant
role in the recovery of the mortgage industry."

XINNIX continues to create powerful corporate sales cultures, measurable loan
officer success, and effective leadership skills. XINNIX is a proven training
organization that offers the key essentials in building highly effective sales
and leadership teams. Their programs include LEADERSHIP training for managers
directly responsible for the productivity and effectiveness of a sales team,
EDGE, tactical sales training for experienced Loan Officers, ORIGINATOR,
in-depth certification training and testing for new Loan Officers, POWER, for
processing teams to enhance their effectiveness, and much more.

"For many years, XINNIX has been scrutinizing the market to identify best
practices for intelligent relationship marketing solutions," said Casey
Cunningham, Founder and President of XINNIX, Inc. "We were ecstatic to
finally be able to endorse a company's platform that represents quality
communications and marketing excellence. As soon as we discovered
LoyaltyExpress and their products and services, we knew that our organizations
were perfectly aligned. It's an exciting time to provide unparalleled value
to the mortgage industry at a time these essential services are needed most."

About LoyaltyExpress

LoyaltyExpress brings exceptional marketing programs and services to the
mortgage industry with two market-leading solutions. CustomerManager(TM), its
flagship online service, automates communications and provides unprecedented
data access across mortgage and banking enterprises. LoyaltyPrint(TM) serves
individual mortgage professionals. It is the leading, on-demand site for loan
officers to access the highest quality marketing products. LoyaltyExpress
leverages its proprietary software and world-class digital printing
environment to deliver substantial levels of repeat & referral business. For
more information, visit www.loyaltyexpress.com and www.loyaltyprint.com.

About XINNIX

XINNIX is the leading provider of mortgage sales and leadership development
programs. The company's comprehensive curricula and certified instructors
provide mortgage loan professionals with the essential knowledge, skills,
disciplines and ethics required to enhance sales productivity, manager
effectiveness and company profitability in all market conditions. XINNIX
offers a variety of instructional methods including interactive web-based
training, traditional classroom training delivered on campus or at desired
client locations, individual and team coaching and mentoring services, and
programs designed for retail loan officers and brokers, wholesale account
executives and sales management teams. Learn more about XINNIX by calling
(678) 325-3500, send an email to info@XINNIX.com or visit www.XINNIX.com.

SOURCE LoyaltyExpress

Lisa Felber, Vice President, Communications of LoyaltyExpress,
+1-781-897-2134, Lisa@loyaltyexpress.com