National Park Foundation Calls on Facebook Friends To Vote for National Parks

* Reuters is not responsible for the content in this press release.

Mon May 11, 2009 9:17am EDT

Target Selects National Park Foundation as One of Ten Charities to Receive a
Portion of $3 Million

NEW YORK, May 11 /PRNewswire/ -- The National Park Foundation (NPF) today
announced its participation in Bullseye Gives, the first-ever Target giving
campaign on Facebook(R). From May 10 through May 25, the Facebook community
and all of the National Park Foundation's Facebook fans, donors and
stakeholders can vote to help our national parks win a portion of a $3 million
charitable donation.  The more votes, the larger the donation.

"Our National Parks were actually established more than 100 years ago by
citizens who gave their time and money to protect the natural spaces that they
loved for the benefit of future generations. The Bullseye Gives program is
created in that same spirit -- asking each of us to stand up and vote for what
matters most to us," said Vin Cipolla, Vice Chairman of the NPF Board of
Directors. "The National Park Foundation is honored to have been selected by
Target to participate with all of these magnificent and worthy organizations
and we hope that all of our Facebook friends who love nature, and history and
our American heritage make your voice heard by voting as many times as you can
to help the National Park Foundation protect our national parks." 

Chartered by Congress in 1967 as the official non-profit partner of America's
391 National Parks, the National Park Foundation serves to strengthen the
enduring connection between the American people and the national parks by
raising private funds, making strategic grants, creating innovative
partnerships and increasing public awareness.  Our national parks preserve
more than 84 million acres and are the world's greatest collection of nature,
history and culture.    

Contributions generated through Bullseye Gives will help NPF care for our 391
national parks and protect these diverse environments and historical sites for
future generations.  Making sure that our children have a strong connection to
our national parks is of vital importance to their future care.  The
Foundation supports nationwide conservation education programs like First
Bloom and youth programs like Junior Rangers that get kids outdoors to
discover and take ownership of our national parks.  NPF also supports
electronic field trips and other programs in classrooms that help kids learn
about the parks when they can't be in them.  

The percentage of votes per charitable organization will correlate to the
charities' portion of the $3 million. All votes and dollars allocated will be
updated in real time on the Target Facebook page throughout the course of the
contest and site visitors can vote once per day, everyday, throughout the
contest.  The final allocations per charity will be announced on May 26. To
vote, visit www.facebook.com/Target. 

"At Target, our reputation is built on our legacy of giving, and Bullseye
Gives is an incredible opportunity for us to continue to engage Target guests
and the online community," said Laysha Ward, president, community relations,
Target.  "This is a unique way to help raise awareness of the important work
these deserving charities do and increase localized volunteerism nationwide."

The selected charities fall within the Target's core areas of giving, as well
as causes that are of specific interest to its guests. The other nine
charities participating include American Red Cross, Breast Cancer Research
Foundation, Feeding America, HandsOn Network/Points of Light Institute, Kids
In Need Foundation, Parent Teacher Association, Operation Gratitude, St. Jude
Children's Research Hospital(R), and The Salvation Army.

About the National Park Foundation  The National Park Foundation is an
independent charitable organization chartered by Congress in 1967 to
strengthen the connection between the American people and their national
parks.  The Foundation receives no federal appropriations and is wholly
supported by private funds.  In its 2008 fiscal year, the National Park
Foundation distributed grants and program support totaling $27.3M. For more
information, visit www.nationalparks.org.

About TargetMinneapolis-based Target Corporation (NYSE: TGT) serves guests at
1,699 stores in 49 states nationwide and at Target.com. Target is committed to
providing a fun and convenient shopping experience with access to unique and
highly differentiated products at affordable prices. Since 1946, the
corporation has given 5 percent of its income through community grants and
programs like Take Charge of Education. Today, that giving equals more than $3
million a week. 

Facebook(R) is a registered trademark of Facebook Inc.


SOURCE  National Park Foundation

Mollie Fullington, or Erin Farrell, efarrell@lakpr.com, both of Linden
Alschuler & Kaplan, for the National Park Foundation, +1-212-575-4545
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.