Press Conference Advisory: A New Tourism Campaign to be Unveiled on May 12 by GPTMC

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Mon May 11, 2009 9:30am EDT 

Press Conference Advisory: A New Tourism Campaign to be Unveiled on May 12 by
GPTMC

    WHAT:      On May 12, 2009, the Greater Philadelphia Tourism Marketing
               Corporation (GPTMC) will reveal a brand-new tourism marketing
               campaign developed in direct response to the current economic
               climate. This campaign, set to launch before the busy summer
               travel season, is designed to boost leisure visitation and
               overnight hotel occupancy.

               The effort will promote Philadelphia through advertising in
               print, radio, television, outdoors and online; an aggressive
               public relations campaign; and a strong online presence.

               At the press conference, which occurs during National Tourism
               and Travel Week (May 9-17, 2009), GPTMC President and CEO
               Meryl Levitz will discuss the latest trends in the travel
               industry and announce new marketing partnerships. Levitz will
               unveil the new campaign name, show the creative and explain
               the strategy that will help keep the region competitive.

    WHO:       Meryl Levitz, president & CEO, GPTMC

    WHEN:      Tuesday, May 12, 2009
               10:00-11:00 a.m.

    WHERE:     Crowne Plaza Philadelphia Hotel
               1800 Market Street, Philadelphia, Independence Room (2nd Floor)
               Note:  Media Parking is available on Market Street, at the
               NW corner of 18th and Market, in front of Starbucks across
               from hotel.

    WHY:       GPTMC noticed a shift in travel patterns and spending last
               summer and immediately began creating a recessionary strategy
               for the leisure tourism segment. "In economic downturns more
               marketing is needed -- not less," said GPTMC's Meryl Levitz.
               "Therefore, we will debut a new campaign this year and add more
               resources to the effort. Rather than tiptoe through 2009 with
               trepidation, GPTMC will aggressively promote our region's
               unique position as an affordable, accessible and fun
               destination."

    PHOTO OP:  A reveal of key elements of the region's new tourism marketing
               campaign, including a television spot, billboards, giant
               banners and oversized print ads

    RSVP:      Eric Cortes at (215) 599-0790 or ecortes@gptmc.com



The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes
Philadelphia and The Countryside(R) a premier destination through marketing
and image building that increases business and promotes the region's vitality.


For more information about travel to Philadelphia, visit gophila.com or
uwishunu.com, where you can build itineraries; search event calendars; see
photos and videos; view interactive maps; sign up for newsletters; listen to
Hear Philly, an online radio station about what to see and do in the region;
book hotel reservations and more. Or, call the Independence Visitor Center,
located in Historic Philadelphia, at (800) 537-7676.

Note to Editors: For high-resolution photos of Greater Philadelphia, visit the
photo gallery ofgophila.com/pressroom.

    CONTACTS:  Jeff Guaracino
               (215) 599-2290, jeff@gptmc.com
               Cara Schneider
               (215) 599-0790, cara@gptmc.com


/PRNewswire -- May 11/
SOURCE  Greater Philadelphia Tourism Marketing Corporation
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