CBX Completes New Store Layout for Sunoco's APlus(R) Convenience Store Units

- New design to be tested, then rolled out to East Coast, Ohio stores

NEW YORK, May 11 /PRNewswire/ -- CBX, the strategic branding, design, and
consultancy agency based here, has completed a new store layout for Sunoco's
APlus-branded convenience store operation. Sunoco Inc. (NYSE: SUN), the
Philadelphia-based oil refiner and marketer, has approximately 4,700 branded
retail outlets located along the East Coast from Massachusetts to Florida, as
well as upstate New York and Ohio.

Under the project, CBX was retained to better position Sunoco's recently
upgraded foodservice areas, including coffee and ready-to-go foods.
Additionally, the firm executed an audit and rationalized APlus's in-store
communication materials.

Averaging 2,850 square feet, APlus stores, located in select Sunoco stations,
offer on-the-go snacks; a wide range of beverages, including soft drinks,
coffee, juices and water; along with packaged foods for lunches or quick
pick-me-ups. A grocery area stocks basic necessities such as bread, milk and
eggs.

"Sunoco's significant investment in its current look and feel carries major
equity with customers," said Joseph Bona, president of CBX's retail division.
The bright and inviting primary color palette found on Sunoco's architecture
and gas canopy signage makes its way inside the stores by way of counters,
fixtures and floors, as well as departmental graphics and promotional
messaging.

"Our challenge was to take those existing assets and package them in a much
more consistent way," Bona commented. "We looked at what graphic elements
could be modified or refined and identified what new graphic elements were
needed in order for the stores to be more productive, and to transmit the idea
of cleanliness and quality to customers."

Specifically, CBX assisted Sunoco in redeveloping existing perimeter
department signage as well as wall graphics and menu boards. Additionally, the
firm helped reorganize the checkout counter to improve transaction efficiency
and to increase impulse purchases.

As competition in the convenience store sector heats up, Bona noted, Sunoco is
increasingly going head-to-head with other national and regional players who
have raised the bar in terms of freshly prepared foods and beverages such as
premium coffees. "Sunoco wanted to put more focus on its coffee and packaged
foods offer in order to generate higher sales and increase margins," he
explained. To that end, CBX's design upgrade included reworking the left-hand
side of the layout to position coffee and fresh on-the-go foods in a way that
would create greater awareness of Sunoco's newly expanded offer and facilitate
sales. This represents a departure from the prior layout under which customers
entering APlus stores first encounter typical c-store fare such as bagged
candy and snacks.

Sunoco currently is evaluating the revamped layout and graphics in its
Wyomissing, Pa. location for the purpose of testing before rolling out the
design to its company-owned portfolio of stores. "This store design delivers
our new grab-and-go sandwich and prepared beverage programs in a
cost-effective, easy to operate format. We believe the end result will be a
higher return on capital," said Jim Farrow, Franchise Manager and Manager of
Store Design and Layout.

About SUNOCO INC.
A leading independent oil refiner and marketer, Sunoco operates five
refineries, which have a combined processing capacity of 910,000 barrels of
crude oil a day, and has 5,450 miles of oil and refined products pipelines and
38 product terminals. It markets its Sunoco gasoline through more than 4,680
retail outlets (including Ultra Service Centers and APlus convenience stores),
primarily along the East Coast, upstate New York and the upper Midwest. Sunoco
also produces lubricants and mines coal for coke processing and operates a
chemicals business. In 2004, APlus became a sponsor of NASCAR and is the
"Official Pitstop of NASCAR" and the "Official Convenience Store of NASCAR."
NASCAR merchandise and products are available at participating APlus
locations.

About CBX
CBX is a fully integrated creative agency specializing in retail design and
operations, brand and corporate identity development, packaging, research, and
motion branding. The company maintains offices in New York City, Minneapolis,
San Francisco, and Los Angeles.

SOURCE CBX

Joseph Bona, president of CBX retail division, +1-212-404-7944; Parness &
Associates: Marty Gitlin, +1-914-528-7702, or Bill Parness, +1-732-290-0121,
parnespr@optonline.net, both for CBX