Video: Merillat Launches 'The Good Life' Music Video and Contest

Consumers can win a grand prize of a kitchen makeover, cash or other prizes

ADRIAN, Mich., May 11 /PRNewswire/ -- On April 27, 2009 Merillat launched the
first-ever 'Good Life' music video and contest.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NY14506 )

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/merillat/38258/

Merillat's new 'Good Life' music video focuses on the kitchen as the social
hub of the home. The upbeat rock music video showcases a party and emphasizes
the importance of socializing in the home, especially within the kitchen. Its
target audience is the younger, first-time homebuyer.

Merillat's 'Good Life' Video Contest encourages consumers to create and share
their own videos depicting what 'The Good Life' means to them. Participants
can win a grand prize of a complete kitchen makeover, among other prizes;
second prize of $1,000 or a $100 iTunes gift card.

"We understand how influential and key the younger generation is in the home
buying market; especially when you consider all the incentives out there for
first-time homebuyers," said Mark Ayers, Merillat's vice president of
marketing. "With this in mind, we're reacting to the unique shopping behaviors
of this audience."

According to Ayers, the video and contest will meet this audience where they
search for their information and where their perceptions of brands are formed
-- on the Web. More than just a music video, 'The Merillat Good Life' is one
step in a targeted campaign to expand the Merillat brand. Additionally, a new
intuitive Web site will be launched later this year.

"Our goal is to inspire life in the kitchen, not only through entertaining,
but by educating homeowners on how to make smarter kitchen design decisions to
fit their lifestyles," continued Ayers. "Through all the cutting edge research
we've completed on consumers and their kitchen use, we found they don't always
think about how they are going to use their kitchens before making the
investment to build or remodel. We want to help with those decisions so that
homeowners can enjoy 'The Good Life' in a Merillat kitchen."

Entrants can get their chance to win 'The Good Life' contest by posting their
videos on Merillat's Facebook page or by visiting Merillat's Web site,
www.merillat.com, and viewing 'The Good Life' music video. Videos need to be
posted by June 4, 2009; and select videos will appear on Merillat's Facebook
page where fans can vote on their favorite. Winners will be announced July
2009.

For more information, view the video or enter the contest, visit us on
Facebook, Twitter or our Web site Merillat.com.

About Merillat
Based in Adrian, Michigan, Merillat brand cabinetry is manufactured by the
Masco Builder Cabinet Group (MBCG). The company, which also manufactures
Quality Cabinets cabinetry and DeNova countertops, has 11 manufacturing plants
and 17 branch/service center locations throughout the United States. Offering
an unmatched selection of stylish, high-quality products at a variety of price
levels, MBCG brands are favored by builders, dealers and distributers
throughout North America. A leader in environmental stewardship, MBCG is ISO
14001 certified and has been granted an Environmental Stewardship Program
certificate by the Kitchen Cabinet Manufacturers Association.

About Masco Corporation
The parent company for Masco Builder Cabinet Group, headquartered in Taylor,
Mich., Masco Corporation (NYSE: MAS) is one of the world's leading
manufacturers of home improvement and building products, as well as a leading
provider of services that include the installation of insulation and other
building products.

SOURCE Merillat

Marlaina Quintana, Hoffman York, +1-414-225-9592, mquintana@hyc.com