American Workers Unsatisfied...At Lunch

DiGiorno Introduces New Flatbread Melts and Serves Up an Irresistible
Invitation to America: Lunch on Us!

GLENVIEW, Ill., May 11 /PRNewswire-FirstCall/ -- The lunch hour just isn't
what it used to be. Nearly half (45 percent) of the country's workers say
they're taking shorter and/or fewer lunch breaks than they did a year ago. And
while many are skipping lunch to trim expenses, more than a third say they
pass on the mid-day lunch break thanks to an increasing workload(1).

DiGiorno is bringing innovation to the workplace to infuse a little excitement
into America's lunchtime woes and help workers take back their lunch hour. For
the first time ever, the DiGiorno brand is bringing fresh-baked taste beyond
the pizza aisle with new DiGiorno Flatbread Melts, a line of premium,
single-serve handheld meals. With toasty flatbread folded over
Italian-inspired ingredients such as white meat chicken, fire-roasted
vegetables and delectable cheeses, new DiGiorno Flatbread Melts help consumers
make the most of their busy lunch break with a hot, restaurant-quality meal in
less than four minutes.

"Whether you're buried under a full desk of work or running late to a meeting
because of noontime traffic jams, we understand that finding time to enjoy
lunch can be a challenge," said Tom Moe, Director-Marketing of DiGiorno.
"With new DiGiorno Flatbread Melts, we're serving up a delicious, premium meal
in just minutes to help busy consumers make the most of their lunch."

Irresistible Invitation to Lunch...On Us!
On May 18, DiGiorno Flatbread Melts will offer America an Irresistible
Invitation to Lunch, providing the first 100,000 people who visit
www.digiorno.com/flatbreadmelts with a coupon good for a free DiGiorno
Flatbread Melt. An additional 75,000 consumers will receive a half-price
product coupon.

New DiGiorno Flatbread Melts
DiGiorno Flatbread Melts deliver mouth-watering taste, restaurant-quality
ingredients, and variety straight from the microwave. New DiGiorno Flatbread
Melts are available in four varieties:

DiGiorno Chicken Parmesan Flatbread Melts (6 oz.) - With white meat chicken,
Parmesan, Romano, Asiago and Mozzarella cheeses, and green peppers in a sweet
Marinara sauce

DiGiorno Italian-Style Meatball & Four Cheese Flatbread Melts (5.9 oz.) - With
Italian-style meatballs, Parmesan, Romano, Asiago and Mozzarella cheeses in a
sweet Marinara sauce

DiGiorno Chicken & Bacon Ranch Flatbread Melts (6 oz.) - With white meat
chicken, Applewood smoked bacon, Mozzarella cheese and red onion in a Ranch
sauce

DiGiorno Steak & Fire Roasted Vegetables Flatbread Melts (6 oz.) - With steak,
a blend of Parmesan, Romano, Asiago and Mozzarella cheeses, fire-roasted red
and yellow peppers, zucchini and red onions in a sweet Marinara sauce

DiGiorno Flatbread Melts are available nationwide with a suggested retail
price of $3.19.

For more information on the entire line of DiGiorno brand products, visit
www.kraftfoods.com.

About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries
around the globe. Our 100,000 employees work tirelessly to make delicious
foods consumers can feel good about. From American brand icons like Kraft
cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats,
to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream
cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka,
Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of
smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food
company with annual revenues of $42 billion. The company is a member of the
Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones
Sustainability Index and the Ethibel Sustainability Index.

(1) The DiGiorno survey was conducted among 1,000 nationally representative
Americans ages 18 and older by Wakefieldbetween April 15 and April 21, 2009,
using an e-mail invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. population ages 18 and
older.

DIGIORNO is a registered trademark of KF Foods.
(C)2009 KF Foods

SOURCE Kraft Foods

Joyce Hodel of Kraft Foods, +1-847-646-6938, jhodel@kraft.com; or Jenna
Kereiakes, +1-312-988-2337, JKereiakes@webershandwick.com, for Kraft Foods