Wine.com Launches Fine Wine Collection

PROVIDES EASY ACCESS AND GREAT PRICES ON COLLECTIBLE AND BOUTIQUE WINES

SAN FRANCISCO, May 11 /PRNewswire/ -- Wine.com, the nation's #1 online wine
retailer, today announced the launch of a fine wine shop. While Wine.com is
known for its 90+ point rated under $20 list, the launch of fine wine
recognizes a wine-savvy customer that is looking for cellar worthy products.

"Our goal is to be the ultimate resource for the wine enthusiast -- novice and
collector alike," said Rich Bergsund, CEO of Wine.com. "With the launch of
our fine wine shop, we hope to provide great value and easy access to hundreds
of the finest wines in the world."

The Wine.com fine wine collection consists of a mix of collectible and
boutique wines. These wines represent small production, limited availability
products from some of the world's most prestigious wineries. The company
lists a "ratings pedigree," featuring ratings of past vintages as well as
printable cellar notes to enrich the collector's experience.

"We recognized that our product mix could better showcase the fine wine that
collectors seek," said Michael Osborn, Founder and VP Merchandising at
Wine.com. "Wines from Bordeaux, Borolo and the Napa Valley anchor the regions
of our cellar worthy selections. The highly sought-after estate wines from the
Gaja, Frescabaldi, Guigal, Moueix and Rothschild families are some of the
favorites of the Wine.com community," Osborn adds.

Wine.com also launched "Map-It(TM)," a site feature which maps both the
vineyard location where the wine is grown, as well as the winery location
where the wine is made, for over 9,000 wines on the website. By clicking on
the "Map-It" icon, customers can also see the neighboring vineyards and
wineries.

"A significant appeal of wine is its sense of place, and that the place, or
terroir, enriches the wine experience," said Michael Osborn. "Map-It provides
Wine.com customers another dimension for the exploration and enjoyment of
wine."

About Wine.com
Wine.com is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering thousands
of wines, wine gifts, gift baskets and monthly wine clubs. The Wine.com
mission is to be the ultimate resource for wine enthusiasts, whether shopping
for themselves or sending a gift, by offering a great selection, low prices,
convenient delivery and helpful information. Wine.com is the world's most
visited wine web site, according to research conducted by comScore Media
Metrix. For more information, visit http://www.wine.com.

SOURCE Wine.com

Lisa Hempel, +1-650-823-5410, lisa@hempelconsulting.com, for Wine.com