Debunking the 'High Tech Energy Paradox': New ACEEE Study to Show Americans Won't...

Debunking the 'High Tech Energy Paradox': New ACEEE Study to Show Americans
Won't Have to Give Up High-Tech Lifestyles in an Energy-Starved Future

Huge Net Energy Efficiencies Already Achieved and Much More Expected in Next
20 Years; Major Savings for Consumers, Businesses Seen, Along With Hundreds of
Thousands of Jobs.

While Americans may worry about having to give up their beloved flat screen
TVs, computers and other high-tech devices in the home and workplace in an
energy-constrained future, that is the reverse of what is likely to happen.
That's according to a groundbreaking new study by the nonprofit American
Council for an Energy Efficient Economy (ACEEE) of the little-understood
energy-efficiency impact of semiconductors in the United States. The ACEEE
study will be released during a phone-based national news conference at 1:30
p.m. EDT/10:30 a.m. PDT on May 13, 2009.

While the emergence and widespread adoption of advanced microchip devices and
related technology systems have been identified as principal drivers of the
growth in economic productivity, their energy efficiency benefits have
received much less attention. This lack of recognition is likely due to what
ACEEE refers to as "the high tech energy paradox" whereby analysts and
consumers tend to pay more attention to the energy-consuming characteristics
of specific semiconductor-supported devices than to the broader, economy-wide,
energy-saving aspects of microchips and other technology advances.

The ACEEE study will show how much of the United States' significant "energy
intensity" achievements have resulted in large part from the explosive growth
in technologies. The study shows that semiconductor enabled technologies
already have eliminated the need for more than 100 coal-fired power plants and
are poised to transform how Americans generate, transmit, and use energy from
2010-2030, generating huge pocket book savings for consumers and businesses.

News event speakers will be:

* John A. "Skip" Laitner, Director, Economic Analysis, American Council for an
Energy Efficient Economy;

* Brian Halla, Chairman, President, and CEO, National Semiconductor;

* Dave Freeman, TI Fellow and Systems Engineering Manager, Texas Instruments;
and

* Giulio Corradi, Senior Systems Architect & Market Development Manager,
Xilinx.

TO PARTICIPATE: You can join this live, phone-based news conference (with
full, two-way Q&A) at 1:30 p.m. EDT/10:30 a.m. PDT on May 13, 2009 by dialing
1 (800) 860-2442. Ask for the "tech energy efficiency boom" news event.

CAN'T PARTICIPATE?: A streaming audio recording of the news event will be
available on the Web as of 6 p.m. EDT/3 p.m. PDT on May 13, 2009 at
http://www.aceee.org.

ABOUT ACEEE

The American Council for an Energy-Efficient Economy is an independent,
nonprofit organization dedicated to advancing energy efficiency as a means of
promoting economic prosperity, energy security, and environmental protection.
ACEEE was founded in 1980 by leading researchers in the energy field. Since
then the organization has grown to a staff of more than 30. Projects are
carried out by ACEEE staff and collaborators from government, the private
sector, research institutions, and other nonprofit organizations. For
information about ACEEE and its programs, publications, and conferences, visit
http://www.aceee.org.

ACEEE acknowledges the important role played by members of the Semiconductor
Industry Association in providing needed primary information and other support
for this project.

CONTACT: Patrick Mitchell, +1-703-276-3266, pmitchell@hastingsgroup.com, for
the American Council for an Energy Efficient Economy, Washington, D.C.

/PRNewswire-USNewswire -- May 11/

SOURCE American Council for an Energy Efficient Economy, Washington, D.C.