7-Eleven Launches Microsite To Make Franchise Recruitment More Convenient

7-Eleven Launches Website To Recruit New Franchisees
DALLAS--(Business Wire)--
Practically anything anybody wants to know about franchising a 7-Eleven store
can be found on a comprehensive, new website - www.franchise.7-Eleven.com, which
officially launched today. The new website, which also can be reached by
selecting the "Franchising" tab at the top of the company`s home page, is
devoted solely to all-things-franchise, including:

* company history and future plans
* application process review with timeline
* investment costs and royalty agreements
* map of available store locations
* information about converting an existing business to a 7-Eleven store
* company support programs for franchisees
* calendar of upcoming company franchising seminars and open-houses
* testimonials from existing franchisees
* frequently asked questions
* local and national contact information
* online application

"We wanted to create an online, one-stop-shopping presence for the 7-Eleven
franchise program," said Joanne Webb-Joyce, senior director of national
franchising for 7-Eleven, Inc. "We have a great story to tell, and the new
website allows interested entrepreneurs to explore the opportunities at
7-Eleven, learn more about our company and how we can help them achieve business
success. 7-Eleven is all about convenience, and interested parties can even
apply to become a franchisee directly online."

The intuitive, interactive website was created jointly by a team of 7-Eleven
franchising and marketing professionals with RAPP, a direct-marketing agency in
the Omnicom family. RAPP is hosting the site, which will be updated regularly.

"Our goal was to ensure everyone knows that 7-Eleven is pro-actively franchising
stores," Webb-Joyce said. "The website doesn`t replace the personal advice and
support we give each franchisee as they`re going through the process and after
they join our franchise family, but it offers a convenient way for them to get
to know us."

Franchisees operate approximately 4,371 of 7-Eleven, Inc.`s 5,639 stores in the
U.S.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience
retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or
licenses approximately 7,800 7-Eleven stores in North America. Globally,
7-Eleven operates, franchises or licenses more than 36,000 stores in 15
countries. During 2008, 7-Eleven stores worldwide generated total sales of more
than $53.7 billion. For 15 consecutive years, 7-Eleven has been listed among
Hispanic Magazine`s Hispanic Corporate Top 100 Companies that provide the most
opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and
is expanding through organic growth, acquisitions, and its Business Conversion
Program. Find out more online at www.7-Eleven.com.

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5961121&lang=en

7-Eleven, Inc.
Margaret Chabris, 972-828-7285
margaret.chabris@7-11.com

Copyright Business Wire 2009