Technomic Finds Economic Downturn Still Affecting Consumers` Food Buying Behavior

CHICAGO--(Business Wire)--
Results from Technomic`s latest consumer sentiment survey reveal that consumers
continue to remain highly concerned about the U.S. economy, their personal
financial situation and job security. In addition, 51 percent of consumers
believe the economy will worsen this year and only 26 percent think it will
improve.

The researchers also noted a jump in the recognition of the need to save more
and spend less - 87 percent now say that is their intention vs. 74 percent in
December 2008, the last time Technomic polled consumers on that issue.

As a result, Technomic believes the food industry will feel the effects of the
prevailing pessimism. Bob Goldin, Technomic Executive Vice President, notes that
"consumers express a strong desire to economize. This is apparent in the large
number who plan to scale back visits to high-priced restaurants and coffee
shops, reduce spending at restaurants and other retail venues, increase
purchases of store brand groceries, make more meals at home, use coupons and
take advantage of discounts and deals." Goldin also notes that consumer
sentiments suggest that a near-term rebound in consumer food spending is highly
unlikely.

For more information on Technomic`s consumer research, please contact Bob Goldin
at 312-506-3936 or rgoldin@technomic.com.

About Technomic

Technomic provides clients with the facts, insights and consulting support they
need to enhance their business strategies, decisions and results. Its services
include numerous publications and digital products, as well as proprietary
studies and ongoing research on all aspects of the food industry.

Technomic, Inc.
Press Contact: Chris Urban, 312-506-3929 or curban@technomic.com

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