Philadelphia Major League Soccer Team Reveals Identity to the World

Club to be named Philadelphia Union

PHILADELPHIA, May 11 /PRNewswire/ -- Philadelphia Union was officially
unveiled today as the name of Major League Soccer's 16th franchise by Mayor
Michael Nutter, with City Hall serving as an appropriately historic backdrop
for the momentous announcement. The region's newest professional sports team
simultaneously revealed its logo and colors as the countdown to First Kick
continues.

"This is a special day for our devoted fan base and the people of the Greater
Philadelphia Region," said Philadelphia Union Principal Owner Jay Sugarman.
"We're incredibly fortunate to have fans who understand the power of loyalty
and unity, and our team identity draws its inspiration from them and from the
importance these qualities have played in the history of Philadelphia."

Union references the original Thirteen Colonies, which established the
foundation of the United States of America. The club's colors are navy blue
and gold, symbolizing the uniforms of the American Continental Army, accented
by the lighter shade of blue found in the Philadelphia Flag. The primary
symbol of a rattlesnake is derived from Ben Franklin's political cartoons and
was featured in multiple editions of the Pennsylvania Gazette during the
1750's. The rattlesnake was utilized to emphasize the necessity of colonial
unity and serve as a reminder of the danger of disunity. Franklin's
rattlesnake gained enormous popularity and evolved into a primary symbol of
the American Revolution.

"We were determined to create an identity that portrays Philadelphia's vital
role in the evolution of our nation - the Union," said Philadelphia Union CEO
& Operating Partner Nick Sakiewicz. "Every element in our crest represents a
product of unity. Our fans have proven they possess the type of passion that
soccer is known for worldwide, and the culture of our organization will always
be to embrace it. There isn't a single better example of the collective
strength we are striving to achieve than the inception of the United States of
America."

Complementing the rattlesnake, 13 stars are displayed along the base of the
crest as another nod to the Thirteen Colonies of the Union. The crest's
interior shield represents Philadelphia's Coat of Arms, which is found in both
the Flag of Philadelphia and the Seal of the City of Philadelphia. 'Jungite
aut Perite', a Latin translation of 'Join or Die', is featured in the club's
secondary logo. 'Join or Die' was displayed by Ben Franklin in unison with the
rattlesnake to stress the importance of colonial unity.

"The key to any branding process is collaborating with the right creative
partner," said Club President Tom Veit. "Silverman Group did an excellent job
of helping us distill the true essence of our supporters and the Philadelphia
region. Our crest embodies Philadelphia's influential role in the formation of
this country, and we're confident that it'll stand the test of time."

Philadelphia Union will play in a state-of-the-art 18,500 seat waterfront
stadium in Chester, Pa. beginning in 2010. The stadium features 30 luxury
suites, premium seating, an 11,000 square foot Stadium Club and a 2,000 seat
supporters club section. Additionally, there is a built-in music stage for
world-class music shows, interactive entitlement zones and large promenades
surrounding the stadium for festivals and tailgates.

"We're pleased to see Major League Soccer add a progressive yet authentic
soccer brand with today's unveiling of Philadelphia Union," said MLS
Commissioner Don Garber. "We look forward to the club's debut next March and
the rivalry with the New York Red Bulls and D.C. United."

Season tickets officially went on sale today, with seat selection determined
by the order in which tickets are reserved. Ticket prices and seating
configuration for the under-construction stadium were revealed today along
with team name, logo and colors. Additional information can be found on the
club's new website, philadelphiaunion.com.

The club also released an inaugural gear package of adidas t-shirts, hats and
hoodies available for purchase at philadelphiaunion.com, mlsgear.com,
eurosport.com, Angelo's Soccer Corner, Modell's, Dick's Sporting Goods and The
Sports Authority.

"The addition of Philadelphia Union to the local professional sports scene is
a shining example of the regionalism that I have spoken about since my time on
City Council," said Philadelphia Mayor Michael Nutter. "With a world-class
stadium set to stand strong in Chester, Pa. and Philadelphia proudly
emblazoned on the club's jerseys, the world will see the strength and unity of
our Greater Philadelphia Region."

ABOUT KEYSTONE SPORTS AND ENTERTAINMENT, LLC
Keystone Sports and Entertainment, LLC, is the Philadelphia Union ownership
group. It is comprised of Chairman and Chief Executive Officer of iStar
Financial Jay Sugarman, CEO and Operating Partner Nick Sakiewicz, Christopher
and Robert Buccini and David Pollin, founding partners of The Buccini/Pollin
Group, Swarthmore Group Chairman James Nevels, and Philadelphia attorney
William Doran. For more information about Philadelphia Union, visit
www.philadelphiaunion.com.

ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer is the top-flight
professional soccer league in the United States and Canada. MLS features many
stars from the U.S., Canada, and around the world. MLS kicked off its 14th
season on March 19, and will feature 15 teams each playing 30 regular season
matches. They include Chicago Fire, Colorado Rapids, Chivas USA, Columbus
Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles
Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose
Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC.
Philadelphia Union will debut as an expansion team in 2010, while expansion
teams in Vancouver and Portland will debut in 2011. For more information about
MLS, log on to the League's official website at www.MLSnet.com.
Carl Cherkin
VP of Communications
Philadelphia Union
Office: (610) 497-1657 x 2913
Cell: (215) 300-3316
ccherkin@mlsphilly2010.com

SOURCE Philadelphia Union

Carl Cherkin, VP of Communications, Philadelphia Union, +1-610-497-1657 ext.
2913, or Cell, +1-215-300-3316, ccherkin@mlsphilly2010.com