Research and Markets: An Analysis of the Global Online Advertising Industry as We Witness a Rapid Emergence of Social Networking Sites

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/8621f2/global_online_adve) has
announced the addition of the "Global Online Advertising Industry: An Analysis"
report to their offering.

The global online advertising industry has witnessed the rapid emergence of
social networking sites and is growing rapidly despite the economic slowdown.
The growth of this industry is being driven by increasing internet users, rising
awareness and growing broadband subscription rate and ecommerce, which is
playing a key role in this industry. In coming years online Ad spending is
expected to overtake the TV advertising market.

The industry is divided into various segments but mainly three segments (search,
display and classifieds) represent the whole industry. Rich media is a new
segment recently entered in the online Ad industry, caters to a small portion of
the market whereas search, display and classifieds serves almost 80% of the
online Ad industry. There are various revenue models, out of which
pay-per-impression and pay-per click are the most common among others.

In terms of online Ad spending by geography, UK, Netherlands and the
pan-European sector lead the market but in terms of internet Ad budget
allocation France, Germany, Spain and Italy have a strong presence. United
States is the most developed market for the advertising industry. In Canada,
internet advertising accounted for almost one third of total advertising market.

The report analyses the global online advertising market with a complete
description of its segments. It also defines the market by geography such as,
U.S. Canada, UK, Japan and China with a description of revenue models and
expenditure models. The report discusses various industry trends and driving
factors, which are giving shape to the industry. Future trends outline the
expected market growth and changes. The report highlights the competition
prevailing in the market and profiles major players with their business
description and strategies.

The report also talks about the future outlook of the industry and its growth.
By combining SPSS Inc.'s data integration and analysis capabilities with our
relevant findings, we have predicted the future growth of the industry. We
employed various significant variables that have an impact on this industry and
created regression models with SPSS Base to determine the future direction of
the industry. Before deploying the regression model, the relationship between
several independent or predictor variables and the dependent variable was
analyzed using standard SPSS output, including charts, tables and tests.

Key Topics Covered:

* Online Advertising Industry: An Overview
* Advertising Industry Structure
* Worldwide Internet Advertising Market
* Online Advertising Market: United States/Canada
* European Online Advertising Market
* Asian Online Advertising Market
* Growth Drivers
* Industry Trends
* Competitive landscape
* Company Profiles
* Industry Outlook

Companies Mentioned:

* Google Inc.
* Yahoo Inc.
* AOL LLC
* MSN

For more information visit
http://www.researchandmarkets.com/research/8621f2/global_online_adve

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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