Reputation Management Presentation to Be Hosted by the DFW Search Engine Marketing Association

Tony Wright and Derick Schaefer to Discuss Online Reputation Management on May
13, 2009
DALLAS--(Business Wire)--
On May 13, 2009 at the Renaissance Hotel in Richardson, Texas the DFW Search
Engine Marketing Association will be hosting a panel discussion on "Reputation
Management - tools, tips and techniques for monitoring, protecting and defending
brand reputations online."

Panelist include Tony Wright, President of WrightIMC, and Derick Schaefer,
Managing Director of Orangecast Social Media Marketing.

Tony and Derick will delve into the details of the strategies and techniques
they have developed over the years to monitor and improve a brand or company's
reputation online. This presentation will provide practical examples and
insights that every company should be aware of as they promote their brands
online. Topics covered will include:

* tools and techniques for reputation management,
* practical examples of reputation management work for different companies,
* strategies and tactics for crisis communications.

"Reputation Management is a fast growing segment of online marketing," says Sean
Jackson, vice president of the DFW Search Engine Marketing Association. Sean
continues, "This presentation will be a hands-on detailed review of the key
elements needed to protect and defend a brand`s perception online."

Businesses and search marketing professionals that want to learn more about this
fast growing area of search marketing should attend the DFWSEM event on May 13,
2009. To register online, go to http://www.dfwsem.org for more details.

About the Presenters

Tony Wright, President of WrightIMC

Tony has extensive experience in online crisis communication and brand
reputation strategy, including corporate blogging and corporate monitoring, most
notably directing the online corporate reputation management strategy for
American Airlines immediately following the events of September 11, 2001.

As President of the Dallas/Fort Worth Search Engine Marketing Association,
Wright is a sought after speaker at industry events, including Search Engine
Strategies, E-tail and others. His frequent contribution of articles, columns
and quotes to various national and trade publications are widely read and cited.
Wright`s work for his clients has been recognized in several local and national
award campaigns, including the Excellence in Interactive Marketing Award, the
Katie Awards, Webawards and the PRweek awards.

Derick Schaefer, Managing Director of Orangecast Social Media Marketing

Derick Schaefer is the founder and Managing Director of Orangecast Social Media
Marketing in Dallas, TX. Orangecast provides eMarketing solutions for a variety
of industries including Reputation Management Services. As a part of their
Reputation Management practice, Orangecast has successfully removed or displaced
content on sites including CBS Televisions "The Insider," RetailDish, TMCNet,
and Hollywood Gossip.

Prior to founding Orangecast, Mr. Schaefer spent 15 years in the software and
technology industry including a 10 year career at The Microsoft Corporation.
While at Microsoft his roles included Principal Consultant for Microsoft`s
Consulting Services Division and a Sr. Director of Technology and Services Sales
for Microsoft`s Global Accounts Organization. During his time at Microsoft, Mr.
Schaefer volunteered his time with the US Secret Service and the FBI in the
investigation that amounted to Operation Avalanche-the largest and most
successful prosecution against child pornography in US history. Ironically, the
success of Operation Avalanche lead to a sequel effort by the UK called
Operation ORE that turned out to be one of the largest law enforcement blunders
in UK history which lead to reputation management issues for both the US and
volunteers involved.

About the DFW Search Engine Marketing Association (DFWSEM)

The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) is dedicated
to education and promotion of the Dallas/Fort Worth search engine marketing
industry, conversing various topics related to search engine optimization (SEO)
and pay-per-click search (PPC), as well as other emerging media. The group meets
monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone
interested in search engine marketing, including in-house marketers, independent
consultants, and agencies.

Initially founded in 2003, DFWSEM is the oldest and longest running local search
engine marketing group/meetup in the country. Member agencies include
DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key
Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC,
and Bridgepose. For more information, visit http://www.dfwsem.org.

DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).

Sponsoring DFWSEM

DFWSEM Association members cumulatively represent over $100,000,000 in annual
search engine ad spend, and sponsorship is a great way to get your message in
front of this group of decision makers and key influencers. To find out how to
sponsor a monthly meeting or other opportunity, contact Tony Wright at
tony.wright@wrightimc.com.

DFWSEM Speakers Bureau

Many members of DFWSEM are actively speaking at various interactive marketing
conferences, including SMX, Search Engine Strategies, ad:tech, and
WebmasterWorld, among many others. If you are looking for someone to speak about
search engine marketing related topics, or would like to interview a member,
feel free to contact the group for more information at 214.210.6793.

The DFWSEM Association welcomes requests to speak to the group at
info@dfwsem.org.

DFW Search Engine Marketing Association
Tony Wright, 972-516-3853
tony.wright@wrightimc.com

Copyright Business Wire 2009