Context Chosen To Conduct Public Relations and Market Research for Wireless Power...

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Mon May 11, 2009 12:16pm EDT

Context Chosen To Conduct Public Relations and Market Research for Wireless
Power Consortium

 

Progressive communications firm aims to raise awareness for wireless power
technology standard 

GRAND RAPIDS, Mich., May 11 /PRNewswire/ -- Context, Inc. (Context), a
progressive communications and intelligence agency, today announced a new
client engagement with the Wireless Power Consortium (the Consortium). 

The Consortium is the world's first organization bringing together companies
on the leading edge of wireless power technologies to define and accelerate an
international wireless low-power standard. Context is leading all the
Consortium public relations activities and conducting market research to
gather consumer insights leading up to the introduction of a universal name
and logo for wireless power in consumer electronics.

"We have been working with organizations heavily engaged in wireless power
development for over four years, so working with the Wireless Power Consortium
is a natural fit," said David Greiner, Chief Creative Officer and Partner at
Context. "We're looking forward to our partnership to further establish
wireless power with consumers and the growing community of companies pursuing
the technology." 

About the Wireless Power Consortium 
Established December 17, 2008, the Wireless Power Consortium's mission is to
create and promote wide market adoption of an international wireless low-power
delivery standard for compatibility across electronics devices. The nine
founding members include ConvenientPower Limited, Fulton Innovation LLC,
Logitech International SA, National Semiconductor Corporation, Olympus
Corporation, Philips Electronics N.V., Sanyo Co. Ltd., Shenzhen Sangfei
Consumer Communications Company Limited, and Texas Instruments Incorporated. 

The Wireless Power Consortium welcomes and invites all interested companies to
join as members. More information can be found at wirelesspowerconsortium.com.


About Context MG 
Context is a full-service progressive communications and intelligence agency.
Context exists to revolutionize the way businesses go to market and
communicate in the media-saturated global arena and is committed to creating
business opportunities, well thought out partnerships, and communication and
business solutions that increase awareness, market share, and profitability
for its growing list of clients, partners, and employees, as well as the
communities they serve. 

For more information, please visit contextmg.com. 


SOURCE  Context, Inc.

Amanda McLafferty, +1-616-855-6368, ext. 113, amanda.mclafferty@contextmg.com
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