Limited-Edition "Transformers" Themed M&M`S® and SNICKERS® Brand Candies Invade Stores for the Release of "Transformers: Revenge of the Fallen"

Limited-Edition Products Showcase Brand`s Summer Blockbuster Movie Partnership
HACKETTSTOWN, N.J.--(Business Wire)--
Mars Snackfood US announced today the availability of limited-edition M&M`S®
Strawberried Peanut Butter Chocolate Candies and SNICKERS® Nougabot Bar to
celebrate the June 24 release of "Transformers: Revenge of the Fallen" from
DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc.
M&M`S® and SNICKERS® fans are sure to "fall" for the limited-edition product,
which will be available from May through July in food, drug, mass and
convenience outlets.

As anticipation for the summer blockbuster builds, Mars Snackfood US will also
be rolling out a full-contact, "Transformers: Revenge of the Fallen"-themed
marketing campaign in support of the limited-edition products. Specific
marketing campaign executions include:

* Action film director Michael Bay is putting his signature touch on a dramatic
television commercial in which animated M&M`S® Brand characters, "Red" and
"Yellow," team up with the popular AUTOBOT® OPTIMUS PRIME, to deliver the M&M`S®
Strawberried Peanut Butter Chocolate Candies to stores around the country. The
commercial will debut on June 1, 2009.
* Michael Bay himself will become an M&M`S® character for a new "Inner M" print
ad that will be featured in June issues of Entertainment Weekly, US Weekly and
USA Weekend. The print advertising is an extension of the brand`s "Inner M"
equity campaign which encourages Americans to find their fun side and embrace
their "Inner M."
* Consumers will be able to join "Red" and "Yellow," as well as other
"Transformers: Revenge of the Fallen" characters on a digital scavenger
adventure on www.mms.com, as well as other sites throughout the Web, beginning
May 19, 2009.
* Kyle Busch`s No. 18 M&M'S® car in the NASCAR Sprint Cup Series will sport a
special "Transformers: Revenge of the Fallen"-themed paint scheme during the
June 21, 2009, race at Infineon Raceway, where Busch took the checkered flag
last year. The special paint scheme features movie title decals on the hood,
trunk and TV panel and the M&M`S® Brand "Red," "Green" and "Yellow" characters
modified into "Transformers: Revenge of the Fallen" characters.

"M&M`S® Chocolate Candies have always been a favorite movie-watching treat and
aligning ourselves with one of the most-anticipated films of the summer is a
perfect match," said Michele Kessler, vice president, marketing, Mars Snackfood
US. "The battle between AUTOBOTS® and DECEPTICONS® echoes the ongoing debate
over peanut M&M`S® versus milk chocolate. Fortunately, you don`t need to choose
between favorite flavors with our limited-edition M&M`S® Strawberried Peanut
Butter Chocolate Candies."

"This campaign with the iconic M&M`S® brand is a great way to build even more
excitement about the new installment of the `Transformers` movie franchise with
consumers everywhere - from the grocery store, on their computer screens and
even at the racetrack," commented LeeAnne Stables, Executive Vice President of
Worldwide Marketing Partnerships for Paramount Pictures.

About the Limited-Edition Candies and Collector Packaging

The M&M`S® Strawberried Peanut Butter Chocolate Candies feature smooth peanut
butter and sweet strawberry flavor surrounded by a colorful M&M'S® candy shell.
The M&M`S® Strawberried Peanut Butter Chocolate Candies are offered in singles
(1.4 oz) and medium bags (11.4 oz) and retail for $.79 and $3.49, respectively.

The limited-edition flavor along with traditional M&M`S® Chocolate Candies are
available in seven limited-edition collector packs featuring "Red," "Blue,"
"Yellow" and "Orange" M&M`S® characters, transformed into CHOCL-O-BOTS and
DELECT-O-CONS alongside images of the dynamic "Transformers: Revenge of the
Fallen" characters.

M&M`S® Brand Milk Chocolate Candies limited-edition packaging features images of
AUTOBOTS® characters OPTIMUS PRIME®, BUMBLEBEE and IRONHIDE while M&M`S® Brand
Peanut Chocolate Candies limited-edition packaging features DECEPTICONS®
STARSCREAM, BARRICADE AND MEGATRON.

In addition to M&M`S®, Mars` SNICKERS® brand is launching a limited-edition
SNICKERS® NOUGABOT Bar with deceptively delicious bright Yellow Nougat and Dark
Caramel to resemble the colorings of one of the coolest and most popular
AUTOBOTS®, BUMBLEBEE. The packaging includes images of the BUMBLEBEE character
as well as "Bits & Bytes" "Transformers: Revenge of the Fallen" movie and
Snickers candy trivia. The SNICKERS® NOUGABOT Bar is available nationwide in
singles for $.79.

About"Transformers: Revenge of the Fallen"

In the highly-anticipated "Transformers: Revenge of the Fallen," debuting June
24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots® against
their sworn enemies, the Decepticons®. Michael Bay directs from a screenplay by
Ehren Kruger & Roberto Orci & Alex Kurtzman.

"Transformers" was the highest grossing original film and bestselling DVD of
2007. The film also received three Oscar® nominations and won "Best Movie" at
the MTV Movie Awards.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE:HAS). Hasbro is a worldwide leader
in children`s and family leisure time products and services with a rich
portfolio of brands and entertainment properties that provides some of the
highest quality and most recognizable play and recreational experiences in the
world. As a brand-driven, consumer-focused global company, Hasbro brings to
market a range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE
COAST. Come see how we inspire play through our brands at http://www.hasbro.com
(C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A
di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael
Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox,
Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin Hickey,
Ramon Rodriguez, Isabel Lucas, Glenn Morshower and John Turturro. The film is
directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman.
Based on Hasbro`s Transformers Action Figures. Produced by Don Murphy & Tom
DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven
Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has not yet
been rated.

For more information about the new M&M`S® Strawberried Peanut Butter Chocolate
Candies, SNICKERS® Nougabot Bar or the Transformers-themed marketing campaign,
visit www.mms.com or www.snickers.com.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America.
With more than $7 billion in annual sales in the United States, Mars North
America includes food, snack and pet care segments, which are a symbol of
excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North
America employs more than 12,000 associates in the United States, with 54
facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J.,
includes some of the world`s favorite brands such as DOVE® Brand Chocolate,
M&M`S® Brand, MILKY WAY® Brand, SNICKERS® Brand, 3 MUSKETEERS® Brand, TWIX®
Brand and more. Additional popular brands in the petcare and food segments for
Mars North America include UNCLE BEN`S® Brand, PEDIGREE® Brand Food for Dogs,
and WHISKAS® Brand Food for Cats. Please visit www.mars.com.

Mars Snackfood U.S.
Ryan Bowling
908.850.2396 - office
908.914.1702 - mobile
ryan.bowling@effem.com
or
Weber Shandwick
Jenna Kereiakes
312.988.2337 - office
jkereiakes@webershandwick.com

Copyright Business Wire 2009