TRIA Laser Hair Removal System Debuts on 'The Doctors'

TRIA Laser Hair Removal System Called a "Medical Must Have"

PLEASANTON, Calif., May 11 /PRNewswire/ -- TRIA Beauty, the leader in at-home
aesthetic devices, was featured in the May 8th episode of "The Doctors," the
popular national daytime show that offers viewers a source of reliable and
fascinating medical and health advice, dispensed by a distinguished panel of
"on-call" professionals.

TRIA Laser Hair Removal System was included in a segment that showcased the
latest "medical must haves" and was hailed as a "hair removal breakthrough" by
Dr. Travis Stork.

"This is a new and really great item. Laser hair removal has become a big
thing, but it's expensive in the doctor's office," says Dr. Drew Ordon.
"[With TRIA Laser] you can now do this safely and comfortably with no pain at
home. [It delivers] a sleek look to get you ready for summer."

"TRIA Beauty is passionate about developing best-in-class beauty care
solutions for at-home use," says Kevin Appelbaum, CEO of TRIA Beauty. "TRIA
Laser delivers visible, therapeutic-levels of benefit previously available
only in medical or aesthetic offices. Being part of such an acclaimed
national show will give us tremendous visibility to beauty-savvy consumers
nationwide."

The TRIA Laser Hair Removal System was developed by the same team of
scientists that invented the professional technology in 1993. The TRIA system
uses that same laser technology as these professional devices, and it delivers
the same long-lasting results. Now consumers have a convenient in-home
alternative to in-office laser hair removal, at a fraction of the cost of
professional procedures.

TRIA Laser is currently sold at Nordstrom, Bergdorf Goodman, STUDIO at Fred
Segal, Bliss Spas, select physician offices, on QVC and QVC.com, and at
www.triabeauty.com.

About TRIA Beauty

TRIA Beauty, formerly known as SpectraGenics, is a leader in light-based
therapeutic beauty systems that incorporate clinically-proven aesthetic
technologies for at-home personal care regimens. In 1993 Robert Grove, Ph.D.,
and a team of American dermatologists and engineers developed the first diode
laser for hair removal utilized by physicians in their medical practices. In
2003, these individuals assembled an internationally renowned team of experts
in the field of aesthetic lasers to begin the development of its flagship TRIA
device and future innovations in science-driven consumer beauty products.

SOURCE TRIA Beauty

Liz Mefford of Rpr Marketing Communications, +1-212-317-1462,
Liz.mefford@rprny.com