Bidz.com Responds to Class Action Lawsuit

* Bidz.com Believes Plaintiffs` Legal Claims Are Entirely without Merit and
Intends to Defend the Action Vigorously

CULVER CITY, Calif.--(Business Wire)--
Bidz.com (NASDAQ: BIDZ), a leading online retailer of jewelry, will defend
aggressively a lawsuit filed by Ramon Gomez in the United States District Court,
Central District of California, against Bidz.com and its Chairman and Chief
Executive Officer, David Zinberg. The complaint was filed as a purported class
action on behalf of all purchasers of the common stock of Bidz.com between
August 13, 2007 to November 26, 2007.

The plaintiff`s allegations are solely based on a report published by Citron
Research on November 26, 2007. After issuing the report, Citron Research,
previously known as StockLemon.com, publicly acknowledged that it held a short
position in the common stock of Bidz.com, Inc. The Company has publicly refuted
all the claims made in the report.

The Complaint is another in a series of allegations against Bidz.com in the
aftermath of the Citron Report, including complaints made to the Securities and
Exchange Commission and the Federal Trade Commission. Bidz.com has previously
disclosed the investigation by the Securities and Exchange Commission and has
recently received a Civil Investigative Demand for information from the Federal
Trade Commission relating to email marketing practices. Bidz.com is cooperating
and responding to these investigations.

Bidz.com believes the plaintiffs' claims are entirely without merit and intends
to defend the action vigorously.

About Bidz.com

Bidz.com, founded in 1998, is a leading online retailer of jewelry. Bidz offers
its products through a live auction format as well as a fixed price online
retail store, Buyz.com. Bidz.com's auctions are also available in Arabic, German
and Spanish. To learn more about Bidz.com visit its website at www.bidz.com.

Safe Harbor Statement

This press release includes forward-looking statements about the Company's
estimated revenue and earnings within the meaning of the Private Securities
Litigation Reform Act of 1995. All statements other than statements of
historical facts contained in this release, including statements regarding the
Company's future financial position, business strategy and plans and objectives
of management for future operations, are forward-looking statements. The words
"believe," "may," "will," "estimate," "continue," "anticipate," "intend,"
"expect," and similar expressions, as they relate to the Company, are intended
to identify forward-looking statements. We have based these forward-looking
statements largely on current expectations and projections about future events
and financial trends that we believe may affect the Company's financial
condition, results of operations, business strategy and financial needs. Risks
and uncertainties include that our common stock is subject to short selling and
trading, and prices of our stock may be volatile; that we are subject to "prank"
bidding; that we may face increasing costs to acquire new customers; the ability
of the Company to attract customers to its website and offer attractive
products; the ability to maintain profit levels while expanding international
sales; the ability to detect fraud if we fail to maintain an effective system of
internal controls; the ability to maintain our website, electronic data
processing systems, and systems hardware; the ability to forecast accurately net
revenue and plan for expenses; that we do not have a guaranteed supply of
jewelry products and that we have a heavy concentration of inventory purchase
from our top two suppliers; the ability to protect our intellectual property
rights; and potential litigation and government enforcement actions that may
result from our prior securities offerings. Please refer to Bidz.com's reports
and filings with the Securities and Exchange Commission for a further discussion
of these risks and uncertainties. Readers are cautioned not to place undue
reliance on forward-looking statements, which speak only as of the date they are
made. Bidz.com undertakes no obligation to update publicly any forward-looking
statements to reflect new information, events or circumstances after the date
they were made or to reflect the occurrence of unanticipated events.

IR Contact:
Addo Communications, Inc.
Andrew Greenebaum, 310-829-5400
andrewg@addocommunications.com

Copyright Business Wire 2009