Forever Plaid 20th Anniversary Special Sings Its Way into Select Movie Theaters Nationwide with First-Ever, Live Sing-a-Long for Only One Night This July

NCM Fathom and Forever Plaid Productions Present Special Anniversary Big Screen
Event Featuring Exclusive LIVE Performances by Select Members of the Original
Cast

CENTENNIAL, Colo.--(Business Wire)--
"Forever Plaid," one of Off-Broadway`s most popular and critically acclaimed
musicals, is making its first appearance on the big screen in the Forever Plaid
20th Anniversary Specialevent on Thursday, July 9th. Select members from the
original "Forever Plaid" cast will introduce the event LIVE from the red carpet
at Los Angeles` Club Nokia to fans in movie theaters across the country,
followed by a specially-taped 20th Anniversary performance of "Forever Plaid."
Audiences across the country will experience a memorable evening, combining the
20th Anniversary event classic production with new and interactive twists,
including a first-ever LIVE, coast-to-coast in-theater sing-a-long with "The
Plaids."

Tickets for the Forever Plaid 20th Anniversary Special on July 9th at 8 p.m. ET
/ 7 p.m. CT / 6 p.m. MT and 8 p.m. PT (tape delay) are available at
participating theater box offices and online at www.FathomEvents.com. For a
complete list of theater locations and prices, please visit the website
(theaters are subject to change).

Presented by NCM Fathom and Forever Plaid Productions, this exclusive Forever
Plaid 20th Anniversary Special event will also include a LIVE performance by
"The Plaids" - Daniel Reichard, David Engel, Larry Raben and Stan Chandler - of
musical numbers never before staged during the play`s Off-Broadway run. "The
Plaids" will incorporate a mix of "swinging standards" and contemporary songs
featuring a few strikingly original medleys of the old and the new - all sung in
their close harmony style and broadcast to participating movie theaters
nationwide.

"For nearly two decades, Forever Plaid has been the number one Off-Broadway show
amassing a very loyal following of `Plaid Head` fans along the way," said Suren
M. Seron of Forever Plaid Productions. "This is an incredible opportunity to
bring not only `Forever Plaid` but an exclusive live performance by select
members of the original cast to our huge existing fan base while also exposing
this fun musical to a new audience. It`s the perfect way to celebrate the 20th
Anniversary of `Forever Plaid.`"

Created by writer and director Stuart Ross, "Forever Plaid" centers on the four
members of a fictional 1950s close-harmony group who were killed on their way to
their big break. Miraculously, the four deceased singers are given a second
chance to hit the perfect chord by performing their cabaret act almost 50 years
after their deaths, putting on the show they never performed in life. The score
consists of musical favorites, including "Three Coins in the Fountain," "Moments
to Remember," "Chain Gang," "Heart and Soul" and "Love is a Many-Splendored
Thing." "Forever Plaid," the No. 1 Off-Broadway show, generated more than $300
million in ticket sales during its two-decade run. David Hyde Pierce provides
the narration for the pre-taped anniversary performance.

"NCM Fathom continues to transform theaters into a new type of community
entertainment center through our media network," said Dan Diamond, vice
president of Fathom. "Fathom is committed to offering unique in-theater
programming that appeals to a wide variety of audiences, and the Forever Plaid
20th Anniversary Special is exactly that. This timeless, family-friendly musical
will engage and entertain young and old audiences alike, creating an
unforgettable experience for all."

The Forever Plaid 20th Anniversary Special appears on the big screen in
high-definition with Cinema Surround Sound in 375 select AMC Entertainment Inc.,
Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Goodrich Quality
Theaters, Hollywood Theaters, Kerasotes Showplace Theatres, National Amusements
and Regal Entertainment Group movie theaters, as well as El Raton Theatre
(Raton, NM), Hollywood 14 (Asheville, NC), Palace Cinema 9 (South Burlington,
VT) and Penn Cinema (Lititz, PA), through NCM`s exclusive Digital Broadcast
Network.

About National CineMedia

National CineMedia (NCM) LLC operates the largest digital in-theater network in
North America through long-term agreements with its founding members, AMC
Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment
Group (NYSE: RGC), the three largest theater operators in the U.S., and through
multi-year agreements with several other theater operators. NCM LLC produces and
distributes its FirstLook pre-feature program; cinema, lobby and online
advertising products; comprehensive meeting and event services and other
entertainment programming content. NCM LLC`s national network includes
approximately 17,300 screens of which approximately 15,300 are part of the
company`s Digital Content Network (DCN). NCM LLC`s network covers 176 Designated
Market Areas (49 of the top 50). During 2008, approximately 690 million patrons
attended movies shown in theaters currently included in the network (including
Consolidated Theatres and Star Theatres). National CineMedia, Inc. (NASDAQ:
NCMI) owns a 41.5% interest in and is the managing member of NCM LLC. To learn
more about National CineMedia Inc., please visit the company`s website at
www.ncm.com.

About Forever Plaid Productions

Forever Plaid Productions is a production company created by producers Benni
Korzen, Barney Cohen, Suren M. Seron and Christopher Gosch to hold the rights to
as well as produce "Forever Plaid" for the screen, home entertainment market and
beyond. Visit the brand`s website at www.foreverplaid.com.

About Club Nokia

L.A. LIVE is a one-of-a-kind entertainment campus and genuine world-class sports
and entertainment destination. Located in the center of the entertainment
capital of the world, the 5.6 million square foot development is the leading
entertainment destination for all of Los Angeles and the event capital of the
world hosting the GRAMMYs, EMMYs, American Music Awards, ESPYs, American Idol
Finals and hundreds of other events. L.A. LIVE was created to give its guests an
unforgettable experience. Club Nokia is the perfect venue for emerging music
acts and cultural shows while also providing excellent space for corporate
events and private parties. Located in the theatre is an innovative interactive
experience embedded in foot-controlled floor interfaces, touch screens, and a
large LED installation within the lobby of the Club Nokia space. Visit
www.clubnokia.com for more information.

NCM Fathom
Michelle Portillo,303-792-8651
michelle.portillo@ncm.com
or
Pure (for NCM Fathom)
Shannon Danitz, 303-625-1077
sdanitz@pure-brand.com
or
Davidson & Choy PR
Harlan Boll, 323-954-7510 x17
h.boll@dcpublicity.com

Copyright Business Wire 2009