LBi's SYRUP Wins 'International People's Voice Award' at the WEBBYs

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS, May
11 (MARKET WIRE) --
Syrup's HELLO FRA campaign http://competition.starring.se/hellofra/ is
this year's People's voice award winner in Interactive Advertising at the
13th Annual Webby Awards. Hailed as the "Internet's highest honour" by
the New York Times, 500,000 people vote for their favourite websites,
videos and ads. Syrup Stockholm will pick up their award in New York on
8th June and fans will be able to watch the ceremony, including Syrup's 5
word only speech via YouTube.

Hello FRA is the campaign that introduced digital disobedience to the net.
In spring 2008, the Swedish government proposed a new law that makes
mass-surveillance of e-mail-traffic, sms, phones, etc. possible of Swedes
without suspicions of illegal activity. With the campaign Hello FRA, the
little independent newspaper Fria Tidningen, gave people the opportunity
to sabotage the new law and join the fight. Syrup created a simple
standard text that people can put in their e-mails that makes FRA's
computerized search programs react. This will make the FRA's digital
e-mail filters busy analyzing ordinary e-mails, and will make their
million-dollar investment worthless. With a simple mail signature people
can spread the word through their daily mail-communication. The text can
be changed randomly with different "dangerous" trigger words. Without any
media investment the campaign spread instantly from e-mail to e-mail and
from blog to blog.

Fredrik Lundgren, Creative Director at Syrup, comments: "The beauty of the
campaign is that it shows that people wish to be part of the message. A
very simple way to use the social functions on the net and give people a
tool to express their view."

Jonas Sandstroem, marketing director at Fria Tidningen, says, "The first
time I got an email with a Hello FRA-signature in my mailbox from an
outside contact; I realized the extent of the campaign."

The 13th Annual Webby Awards received nearly 10,000 entries from over 60
countries and all 50 states.

For further information please contact:
Sarah van Praagh, Press contact, LBi UK
+44 20 7063 6465, Sarah.VanPraagh@LBi.com
Fredrik Lundgren, Creative Director Syrup Sthlm,
+46 70 2420303, Fredrik.lundgren@syrupsthlm.com
Eva Ottosson, Group Communications Manager, LBi International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:

LBi is a global marketing and technology agency. The Company employs over
1,500 professionals located primarily in the major European, American and
Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full
range of service disciplines to create innovative multichannel solutions
for national and international corporate clients. By combining business
and media strategy development with creative design, industry expertise
and the latest digital communications technology, LBi offers a unique and
uniquely valuable proposition. LBi is listed on Nasdaq OMX Nordic in
Stockholm and on NYSE Euronext in Amsterdam as (symbol: LBI).

www.lbi.com

LBi's Syrup wins Webby: http://hugin.info/86897/R/1313615/304940.pdf

For further information please contact:
Sarah van Praagh
Press contact
LBi UK
+44 20 7063 6465
Sarah.VanPraagh@LBi.com

Fredrik Lundgren
Creative Director
Syrup Sthlm
+46 70 2420303
Fredrik.lundgren@syrupsthlm.com

Eva Ottosson
Group Communications Manager
LBi International AB
+46 709 41 21 40
eva.ottosson@lbi.com

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