Picnik.com Sweeps the First Annual Seattle 2.0 Awards

SEATTLE, WA, May 11 (MARKET WIRE) --
Picnik.com (www.picnik.com), the leading online photo-editing
application, was recently announced as a winner at the Seattle 2.0 Awards
in an astonishing sweep of the four award categories in which they were
nominated -- "Best Seattle Startup," "Best Bootstrapped Startup,"
Jonathan Sposato for "Best Startup CEO," and Peter Roman for "Best
Product Designer."

The Seattle 2.0 Awards recognize the accomplishments of the best of over
300 Seattle area technology startups and the exceptional people who are
behind their heroic day-to-day efforts. The awards single out the cream of
the crop, as judged by the people who know best: their peers in the
Seattle startup community.

The highly esteemed awards panel consisted of some of Seattle's top
venture capitalists, executives and journalists. This panel of judges
selected finalists out of a large pool of nominees. Online voting, open to
everybody, took place April 1 through April 28 and the Seattle 2.0 Award
winners were announced May 7 at the Pacific Science Center. Highly
regarded as a hotbed for innovation and technology entrepreneurship,
Seattle attended the sold-out awards ceremony in masses also attracting
some of the most recognizable figures and faces in the tech community.

"We are grateful to the Seattle tech community for speaking up and
supporting Picnik.com," said Mike Harrington, co-founder and chief
operating officer of Picnik.com. "To be included alongside local
favorites like Redfin, Urbanspoon and BigOven is simply a great honor. The
Picnik team has worked hard to develop a fun and exceptional product that
absolutely anyone can use and we're thrilled to be acknowledged by this
highly regarded community."

The award ceremony was charged with very high energy and a lot of humor
from the presenters as well as the winners. Memorable moments of the night
include a comment from Sposato that Picnik was officially 'the Slumdog
Millionaires' of the Seattle 2.0 Awards.

"We created the Seattle 2.0 Awards to give credit to the extremely
talented tech community here in Seattle," said Marcelo Calbucci. "We are
honored to award local companies like Picnik.com for their outstanding
achievements and contributions to the community. They set the bar high
and continue to raise it for all startups."

Picnik has continued to experienced remarkable growth and has maintained
an astounding 10 million unique users per month.

About Picnik

Picnik.com gives real people photo-editing superpowers. Because Picnik
lives online, users get fast, easy access to a powerful set of photo
editing tools for editing, sharing, and printing images using any Internet
browser (Internet Explorer, Firefox, Safari, Mozilla, etc.) on any
computer platform (PC, Mac, Linux).

Picnik is fast, fun, and easy-to-use and is fully integrated with a wide
variety of websites including Flickr, Facebook, Photobucket, MySpace,
Webshots, Box.net, Picasa Web Albums and Lexmark. With Picnik, you can
edit your photos wherever they are from wherever you are.

The Picnik team, headquartered in Seattle, is dedicated to making great,
affordable software for real people. Picnik is also committed to leaving a
light carbon footprint by encouraging environmentally conscious business
practices and keeping it green in all we do. For more information please
visit: http://press.picnik.com.

Picnik Press Contact:
Erica Chandler
MWW Group
201.658.4037
Email Contact

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