SignalDemand Launches MarketForecaster(TM) for Growers, Manufacturers, Grocery Retailers and Restaurants

SAN FRANCISCO, CA, May 11 (MARKET WIRE) --
Today, SignalDemand announced the availability of a new solution,
MarketForecaster(TM), targeted to the unique needs of buyers and sellers
of agricultural commodities. MarketForecaster(TM) provides historical and
projected commodity prices through an intuitive user interface, enabling
fact-based decision making for growers, manufacturers, retailers,
restaurants and other players in the food industry as they buy and sell
commodities or products made from commodities. SignalDemand's
patent-pending mathematical models and forecasting methodologies,
combined with its customers' market experiences, create a powerful
combination for driving improved revenue results, pricing processes, and
win-win customer relationships.

SignalDemand's subscription-based, Software-as-a-Service (SaaS) solution
provides historical and projected market level prices through a highly
intuitive, web-based application available 24 hours a day, seven days a
week. Price forecasts are updated daily, providing real-time visibility
and increasing buyers' and sellers' confidence to commit to more "out
front" -- or forward -- orders.

"Agricultural commodities markets have seen a significant increase in
volatility over the past few years. These price fluctuations represent
significant risk to organizations whose core business involves buying,
selling, or adding value to these commodities," said Mike Neal, CEO and
founder of SignalDemand. "In this volatile climate, the easiest and most
common reaction has been to limit the volume of forward sales and simply
get the best price possible in the short term through tough price
negotiations with trading partners. Growers, manufacturers, distributors,
restaurants and retailers often view the size of the pie -- the total
revenues and profits available in a trading relationship -- as fixed. We
believe this is far from true; with deeper fact-based insight into forward
markets, buyers and sellers can together focus on consumer-oriented
solutions that benefit both parties."

"Throughout the value chain of most agricultural commodity markets, the
operating model has been one of 'bid and quibble' between trading
partners," said Bill Rupp, SignalDemand board member and former president
of Cargill Meat Solutions. "Math-based forecasting models allow the
negotiation to start grounded, and in a similar set of facts, so that the
discussion can go well beyond price and create more win-win scenarios
across the value chain."

Initial "commodity packages" within MarketForecaster(TM) are focused on
the beef and pork industries, with many new commodities planned for
addition each month.

About SignalDemand

SignalDemand provides buyers and sellers of agricultural commodities
including growers, manufacturers, grocery retailers, and restaurants with
on-demand software and services to achieve maximum profit margins in the
face of volatile markets and increasingly complex pricing decisions. Using
patent-pending, comprehensive mathematical models to process thousands of
variables, SignalDemand delivers real-time price and margin
recommendations on a continual basis. By recommending best price,
capacity utilization and product mix in moments, SignalDemand enables
better day-to-day decision-making.

Media contact:
Meghan Keough
415-356-0800 ext 597
meghan [dot] keough [at] signaldemand [dot] com

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