Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television...

Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's
Television Brand in Major National Survey

Leading Women's Destination Named 'Favorite' and 'Most Trusted' Channel Among
Women for Ninth Consecutive Year; Lifetime Voted Most 'Empowering' Women's
Network for Seventh Straight Year

LOS ANGELES, May 11 /PRNewswire/ -- Lifetime Television, the highest-rated
women's network, has once again ranked as the leading television brand in an
annual national survey measuring women's perceptions of cable and broadcast
networks. The Network beat all other networks in three key categories of the
study, including "Favorite," "Most Trusted" and "Most Empowering" network for
women. Lifetime also ranked number one in the survey's category assessing the
three cable or broadcast networks women "most want to spend time with."

The study was conducted by leading market research firm International
Communications Research (ICR). Among its key findings are the following:

-- Lifetime has maintained its leadership as the "favorite"
women's network among W18-49 and W18+ for nine consecutive years.
33% of W18-49 polled ranked the Network as their favorite channel,
more
than three times greater than second place finishers CBS and TLC (both
9%), and five times the level of all women-targeted networks,
including
Oxygen (6%), Food Network (3%) and WE (3%). 26% of W18+ voted
Lifetime
as their "favorite television network for women," three times
higher than CBS (8%), which ranked second in the category.
-- In networks "most trusted" by women, Lifetime remained well
ahead of other channels for the ninth straight year in the two key
demographics measured in the survey. 29% of W18-49 trusted Lifetime
more than the second and third ranking networks, ABC (6%) and NBC
(6%).
In W18+, 19% of the respondents claimed to have more trust in Lifetime
than any other network, including ABC (8%).
-- In naming their "top three networks that make them feel empowered
as women when they watch them," participants cited Lifetime as the
number one outlet for the seventh consecutive year. Among W18-49, 29%
are most empowered by Lifetime, outranking ABC and Fox (both 20%), NBC
(14%) and Oxygen (13%). Among W18+, 21% selected Lifetime as the most
"empowering network," beating the four major broadcast
networks: ABC (20%), Fox (17%), NBC (14%) and CBS (11%), as well as
Oxygen (9%) and HGTV (4%).
-- The survey also asked women what three cable or broadcast networks
they
would "most want to spend time with" (assuming the networks
were people). Lifetime claimed the top spot among W18-49 in the
measurement with 22%, outranking ABC (16%), NBC (15%), CBS (14%), Fox
(13%), Oxygen (11%), Discovery (8%) and Food Network (8%). Lifetime
earned 17% among W18+, tied with ABC and Fox.

Information measured in the study was collected by ICR through a telephone
survey from January 29 to February 2, 2009, and included a nationally
representative sample of more than 500 women (at least 18 years of age) in the
U.S.

The survey's findings reaffirm Lifetime's leading position in celebrating,
entertaining and supporting women with content that spans its linear channels
and digital platforms. In providing viewers with an engaging, entertaining
escape, the Network was recently named the number one cable channel mentioned
by women as a channel they "must keep" in a market study conducted by
Solutions Research Group. Lifetime is the number one women's network on all
of basic cable in both Total Day and Primetime among W18-49, W25-54 and W18+.
Its sister network, Lifetime Movie Network, is the number two-rated female
network in both Total Day and Primetime among Total Viewers, Households,
W18-49 and W25-54.

ABOUT LIFETIME TELEVISION
Lifetime is the leader in women's television and one of the top-rated basic
cable television networks. A diverse, multi-media company, Lifetime is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women
and Lifetime Digital (which includes myLifetime.com, Mothersclick.com,
Lifetime Games, Roiworld.com and DressupChallenge.com) are part of Lifetime
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.

SOURCE Lifetime Television

Les Eisner, +1-310-407-8526, leisner@lifetimetv.com, or Cindy Ronzoni,
+1-310-407-8525, cronzoni@lifetimetv.com, both of Lifetime Networks