Creative Automation Company and Decision Software, Inc. Announce Strategic Alliance

HILLSIDE, IL, May 11 (MARKET WIRE) --
Creative Automation Company, a leader in database management solutions,
announced today that it has formed a strategic alliance with Decision
Software, Inc. (DSI), an industry-leading campaign management software
provider.

Effective immediately, Creative Automation will be incorporating
MarketWide(TM) into its extensive campaign management solutions.
MarketWide is an industry-leading product that works with relational
database systems including Oracle and SQL Server, allowing marketers to
launch sophisticated multi-stage marketing campaigns, track results, run
AdHoc queries, extract data, and create reports.

"I'm excited about forming this strategic alliance between Creative
Automation and DSI," stated Martin Kurpiel, President of Creative
Automation. "We are continually looking to develop or integrate advanced
technologies into our offerings, and MarketWide is a perfect fit into our
direct marketing suite of products. I've known Jeff (Fowler) for many
years and his commitment to outstanding service and product development
fits with Creative's core values."

Jeff Fowler, President of DSI, affirms, "As marketing communication
strategies become more complex, the importance of an open architecture
solution that can adapt and react to consumer behavior in real time
becomes increasingly paramount. Creative Automation's experience with
relational systems combined with their powerful data processing,
cleansing, enhancement, and production capabilities allows them to offer
terrific solutions for their clients, and meshes perfectly with the
strengths of our MarketWide software. We are thrilled to be working with
them."

Incorporating MarketWide into the wide array of products and services at
Creative Automation will allow clients to have greater access to their
marketing database to plan and execute their marketing campaigns. Creative
Automation is dedicated to enhancing its processes by coming up with new
ideas and solutions, allowing them to stay at the forefront of the direct
marketing industry.

About Decision Software, Inc.

Decision Software is a privately held company founded in 1989 by Jeff
Fowler. In 1993, they introduced their powerful and well known TopDog(R)
campaign management system, the first open architecture product to
feature one-pass segmentation against relational systems. TopDog has
since been supplanted by MarketWide, and Decision Software continues to
innovate and enhance it. For more information, contact Decision Software
at 301.459.9000 or visit www.dsoftware.biz.

About Creative Automation Company

Creative Automation is a privately held and minority owned company that
has been dedicated to the critical data processing, database management,
and direct mail production needs of its customers since 1969. Taking a
proactive and consultative approach, Creative Automation prides itself in
developing actionable solutions to meet its clients' needs. For more
information, contact Creative Automation at 800.773.1588 or visit
www.cauto.com.

Contact:
Bob Rajan
800.773.1588
Email Contact

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