ViewSonic Announces Worldwide 3G Smartphone Initiative

Mon May 11, 2009 3:00pm EDT

* Reuters is not responsible for the content in this press release.

Natural Extension of Product Line Completes 3" - 300" Screen Product Offerings
WALNUT, Calif.--(Business Wire)--
ViewSonic Corp., a leading global provider of visual display products, today
announced plans to expand into the 3G smartphone industry, making its 3" - 300"
product line a reality. China will be the first region to carry the phones,
followed by Europe and the Americas. 

This marks ViewSonic`s first product in the smartphone market, but falls in line
with the convergence of televisions, computers and mobile phones. As the demand
for mobile phone functionality increases, ViewSonic`s heritage in display
technology plays an important role in the development of smartphones. Consumers
are demanding larger screens, greater color saturation and contrast to take
advantage of new services such as mobile Internet, television and video
applications, gaming and eBooks. 

According to a March 2009 report from iSuppli, an optimistic forecast for global
smartphone unit shipments is 192.3 million in 2009, up 11.1 percent from 173.6
million in 2008. Furthermore, the scenario foresees a unit shipment Compound
Annual Growth Rate (CAGR) of 21 percent from 2008 to 2013.1 Also, in September
2008 comScore reported that the number of U.S. subscribers with 3G enabled
devices grew 80 percent to 64.2 million during the past year. 

"With 20 years of display experience this is a natural extension of our product
expertise," said James Chu, chairman and chief executive officer of ViewSonic.
"This is an important strategic step for ViewSonic, as it allows us to apply our
display technology to an even larger and rapidly growing worldwide market." 

Following successful market entries with LCD monitors, LCD TVs, projectors,
digital signage displays, digital photo frames, computing products and other
display solutions, ViewSonic is well positioned to take advantage of the rapidly
expanding 3G smartphone market. 

For more information on ViewSonic products, please visit www.viewsonic.com. 

About ViewSonic

ViewSonic Corporation is a leading global provider of visual display products.
ViewSonic develops, markets and supports a broad range of innovative products,
including netbooks, all-in-one PCs, NetTop PCs, LCD monitors, LCD TVs,
projectors, digital photo frames and digital signage displays. For further
information, please contact ViewSonic Corporation at 800.888.8583 or
909.444.8888; or visit www.viewsonic.com. 

Trademark footnote: All corporate names and trademarks are the property of their
respective companies.

1 Smart Phones Ring in Healthy Growth in 2009 Despite Mobile Meltdown, March 4,
2009: http://www.isuppli.com/NewsDetail.aspx?ID=20008



LEWIS PR for ViewSonic Corp.
Noah Dye/Lucy Allen, 310-407-5186
viewsonic@lewispr.com

Copyright Business Wire 2009

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