Merrill Corporation Announces Agreement with Wellpoint

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Mon May 11, 2009 3:09pm EDT

Merrill Corporation to provide marketing and communication solutions for
Wellpoint`s members who are under the age of 65 
ST. PAUL, Minn.--(Business Wire)--
Merrill Corporation, (www.merrillcorp.com), a leading global provider of
technology-enabled services for the legal, financial, real estate, healthcare
and other corporate markets, today announced they are providing marketing,
on-demand print and mailing and document fulfillment solutions for Wellpoint,
Inc.`s, (www.wellpoint.com) under the age of 65 market segment. 

Wellpoint was challenged with rolling out a new personalized enrollment kit to
their members and prospective members. The kits needed to be produced and
distributed in a short period of time to ensure they were first to the market.
Assembling the personalized kits was a highly complex process that involved many
different combinations of materials as well as multiple language variations. 

"Merrill Corporation provided key recommendations to help us produce these
highly personalized kits accurately and launch them to the market quickly," said
Kathleen Robertson, marketing and fulfillment director consumer business. "They
understand the tools that can reduce our expenses, increase our revenue and
ultimately help our business grow." 

The relationship has been so successful that Wellpoint has added other products
to the initial launch. During the next 18 months, Wellpoint will be rolling out
a new product to 14 states as well as launching a new market segment and Merrill
will produce the needed materials. 

"Wellpoint, Inc. has been a great organization to work with and we`re looking
forward to finding more ways our data and document management solutions can help
them continue to reach their goals," said Roy Gross, president of Merrill
Corporation`s Marketing and Communication Solutions business unit. 

About Merrill Corporation

Founded in 1968 and headquartered in St. Paul, Minn., Merrill Corporation
(www.merrillcorp.com) is a leading provider of outsourced solutions for complex
business communication and information management. Merrill`s services include
document and data management, litigation support, language translation services,
branded communication programs, fulfillment, imaging and printing. Merrill`s
target markets include the legal, financial services, insurance and real estate
industries. With more than 5,900 people in over 70 domestic and 15 international
locations, Merrill empowers the communications of the world`s leading companies.


About Wellpoint

WellPoint, Inc. (www.wellpoint.com) is the largest health benefits company in
terms of medical membership in the United States. WellPoint is an independent
licensee of the Blue Cross and Blue Shield Association and serves its members as
the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee
for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri
(excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York
(as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and
surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in
selected upstate counties only), Ohio, Virginia (excluding the northern Virginia
suburbs of Washington, D.C.), Wisconsin; and through UniCare. 





Merrill Corporation
Lisa Fay, 651-632-4696
Lisa.Fay@merrillcorp.com

Copyright Business Wire 2009

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