The Strand in Huntington Beach Celebrates Grand Opening with Live Music, Contests and More on Saturday, May 16

* Reuters is not responsible for the content in this press release.

Mon May 11, 2009 3:48pm EDT 

HUNTINGTON BEACH, Calif.--(Business Wire)--
Huntington Beach welcomes a new ocean front destination for locals and visitors
with the grand opening celebration for The Strand - a shopping, dining and
entertainment complex that features Shorebreak Hotel, the latest premier
boutique property from Joie de Vivre. The Strand opening also will recognize and
honor the city`s Centennial. 

On Saturday, May 16 the public is invited to a "block party" at The Strand that
begins at noon with a dedication of the signature art installation "Waterline"
created by renowned artists Jud Fine and Barbara McCarren. The action stays on
The Strand`s main thoroughfare, 5th Street, with activities for the kids,
contests and live performances from Pawn Shop Kings, Meg & Dia and The Maine. 

Just steps from the pier, the collection of shops and eateries at The Strand
include Ra Sushi, Forever 21, Active Ride Shop, Rip Curl, Merrilee`s Swimwear,
CVS Pharmacy, New Zealand Natural Ice Cream, the new Zimzala Restaurant at
Shorebreak, Johnny Rockets opening later in May and Angl opening in June. Dotted
along the sidewalks are an eclectic array of colorful cart retailers.

 WHAT:     STREET FESTIVAL TO CELEBRATE GRAND OPENING OF THE STRAND                     
                                                                                          
           Free events open to the public:                                              
           Noon - Dedication of "Waterline" art piece with the artists, Mayor and city  
           leaders                                                                      
           1:00 p.m. - Children`s art activities                                        
           1:30 p.m. - Live performance: Pawn Shop Kings                                
           2:00 p.m. - RVCA Team signing at Active Ride                                 
           3:00 p.m. - Ice cream eating contest at New Zealand Natural                  
           4:00 p.m. - Surfing champs Timmy Turner and Tom Curren signing at Rip Curl   
           7:00 p.m. - Live performance: Meg & Dia                                      
           8:00 p.m. - Live performance: The Maine                                      
                                                                                          
 WHEN:     Saturday, May 16, 2009                                                       
           12:00 noon to 9:30 p.m. - Hotel tours available                              
                                                                                          
 WHERE:    The Strand                                                                   
           155 5th Street, Huntington Beach, enter parking on 6th Street                


For The Strand
Ashley Greer, 310-473-8090 weekdays
Elizabeth Hauser, 310-425-2075 weekend 

Copyright Business Wire 2009
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