Research and Markets: Examine Profiles of the U.S. Internet User 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/f580f3/profiles_of_the_u) has
announced the addition of the "Profiles Of The U.S. Internet User 2009" report
to their offering.

Drawing on primary data from more than 40 sources, this 34-page reference
reveals why more than four out of five Americans say Internet service is more
important to them than their cell phones or cable TV.

Inside Profiles Of The U.S. Internet Consumer you'll discover how...

...the proliferation of content - whether TV shows, movies, video clips,
videogames or online music - has created a "best screen wins" world - and how
you can command Americans' attention regardless of the medium.

...in a weakened economy, Americans are relying on the Web for coupons,
comparison shopping, and free shipping to help save money - and how you can earn
their loyalty.

...social networks, blogs, Twitter and other Internet services are luring
Americans in search of community - and the strategies you need in order to
become part of that community.

...the online world is becoming Americans' primary destination for healthcare
and travel information, for help with a home improvement project and sports
news, for following breaking news during the day, and for seeking a job and
tracking investments - and how you can add to the services making their lives
easier. With American households enjoying faster-than-ever connections to the
Internet - and with technology advancing at a record pace - the Internet is a
robust marketplace for a wide range of consumers' essential activities.

SECTION I: DEMOGRAPHICS AND TRENDS

* Snapshot Of Online Americans
* More Americans Spending More Time Online
* Broadband Internet Is A Broad-Based Bummer
* Economy (And New Technology) Impacts Americans' Internet Habits
* 'Digital Savvy' Consumers Are An Appealing Demographic
* Baby Boomers Pick And Choose What They Want From The Web
* Baby Boomers Have Adapted To The Digital World
* Older Americans Are Confidently Using Consumer Electronics
* Hispanics Flocking To The Internet At An Accelerated Pace
* Spanish Speakers Turn To Websites In English
* Multicultural Youth Outpace White Youth Online
* Black And Hispanic Youth Are Tech Savvy
* Teens Don't Want To Be Without Internet Access
* Search Engines, Links, And Friends' Advice: The Many Ways Teens Discover New
Website
* Ads With Web Addresses Entice Teens And Tweens Online
* Surfers Won't Swap Non-Personal Info For Ads
* The Young And Educated Dominate Online Job Searches
* Consumers Turn To Websites For Health And Wellness Information

SECTION II: ONLINE SHOPPING

* Online Retail Takes A Hit In 2009
* Online Shoppers Cut Back Spending, Shop Around More
* Shoppers Go Online To Save Money
* Payment Options Are Important To Online Shoppers
* Online Success = Brand Confidence
* Household Income Affects Moms' Gravitation To Online Solutions
* Women Shoppers Share The Wealth
* Emerging Majorities Increasingly Shop Online
* Consumers Want Online Product Info From Brands, Other Shoppers
* Consumers Do Their Research Before Buying Electronics
* The Importance Of Email: Consumers Act On Messages

SECTION III: ENTERTAINMENT AND SOCIAL NETWORKING

* Online Gaming Surges
* Americans Have Embraced Online Video, But Are Slower To Adopt Mobile
Technology
* Women, Adults Watch Online Video
* Most Online Video Viewers Pay Attention To Advertising
* Americans Respond To Online Video Advertising
* Americans Spending More Time With Online Radio
* The Second And Third Screens: Young Emerging Majorities Indulge In Online And
Mobile Entertainment
* Men Are Developing A Committed Relationship With The Online World
* Online Habits Are Linked To Radio Station Format Preferences
* Demographics of Social Networking Sites
* Social Networks Have Distinct Audiences
* Americans Prefer Personal Rather Than Digital Interaction
* Few Generate Social Media, But Most Use It
* Online Networking Is Social
* Hispanics And Asians Keep Pace With Whites On Social Nets

For more information visit
http://www.researchandmarkets.com/research/f580f3/profiles_of_the_u

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax (USA): 646-607-1907
Fax (International): +353-1-481-1716

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