National Nonprofit Mercy Housing Selects 90octane for Strategic Search Engine Marketing...

National Nonprofit Mercy Housing Selects 90octane for Strategic Search Engine
Marketing Program

The conversion-driven marketing agency's SEM efforts will include a PPC
advertising campaign and SEO

DENVER, May 11 /PRNewswire/ -- Mercy Housing, a national nonprofit affordable
housing organization based in Denver, has hired conversion-driven marketing
agency 90octane to create and implement an integrated search engine marketing
(SEM) program.

Search engine optimization (SEO) techniques will increase online visibility
and drive prospective donors to MercyHousing.org through organic search
results. In addition, complementary and targeted pay-per-click (PPC)
advertising will aim to achieve a low cost per donated dollar while increasing
online donations and attracting new donors through relevant online ads.

On behalf of Mercy Housing, 90octane (http://www.90octane.com) has applied for
and secured a Google Grant(TM) that will support paid search advertising
efforts and the overarching SEM program. The Google Grants program harnesses
the power of the search engine's flagship advertising product, Google
AdWords(TM), to assist nonprofits with informing and engaging their
constituents online. With free, in-kind AdWords advertising, Mercy Housing's
text ads will be eligible to appear online at the exact moment when users
perform related search queries on Google.com. When users click on the ad, they
will be taken directly to Mercy Housing's website.

Careful strategy and management will ensure that SEO, PPC and the Grants
program work in unison to generate visibility, traffic and conversions.

"We are excited to partner with 90octane to increase awareness about Mercy
Housing's work throughout the country," said Garth Jordan, Mercy Housing vice
president of resource development and marketing. "Through 90octane, more
people will learn about the importance of program-enriched affordable housing
and how it improves the lives of low-income families, seniors and people with
special needs."

About Mercy Housing
Mercy Housing, a national not-for-profit affordable housing organization
headquartered in Denver, has a presence in 41 states, serves more than 117,000
people on any given day and has participated in the development, financing or
operation of more than 35,700 homes. About 75 percent of Mercy Housing's
portfolio is rental units, and the remaining 25 percent is homeownership.
Mercy Housing serves families, seniors and people with special needs (formerly
homeless, people with HIV/AIDS and the developmentally disabled). For more
information about Mercy Housing, please visit http://www.mercyhousing.org.

Google, Google Grants and Google AdWords are trademarks of Google Inc.

SOURCE 90octane

Rosemary Riley of 90octane, +1-720-904-8169, rosemaryriley@90octane.com