Lambert, Edwards & Associates Named Agency of Record for Aspirus, Inc.

GRAND RAPIDS, Mich., May 11 /PRNewswire/ -- Lambert, Edwards & Associates
(LE&A) today announced it has added Aspirus, Inc. to its growing roster of
health care clients.

Aspirus is a community-directed health care system based in Wausau, Wis.
providing health care services to residents in north-central Wisconsin and the
western Upper Peninsula of Michigan. Aspirus Wausau Hospital is consistently
recognized as one of the nation's premier hospitals for quality and
performance; including consistently lower mortality and major complication
rates, according to HealthGrades, the nation's leading independent health care
ratings organization. It is also designated a Magnet Hospital for providing
an elite level of nursing care and has been recognized for clinical excellence
in Cardiac Care, Stroke Care, Pulmonary Care, Critical Care and General
Surgery in 2008.

"Aspirus is recognized throughout the region as a top-notch, quality health
system, and Aspirus Wausau Hospital is ranked in the top 1 percent of all
hospitals in America for clinical quality," said Andy Napgezek, media and
communications manager for Aspirus. "We sought a partner to help share with a
much wider audience the excellent quality of care we provide. We chose LE&A
for their proven track record and critical knowledge of the health care
industry, and look forward to working with them."

Based in Grand Rapids, Mich., LE&A is West Michigan's top-ranked public
relations agency and the state's largest investor relations firm. The firm
will provide media relations services and related strategic counsel to
Aspirus.

About Aspirus, Inc.
Aspirus (http://www.aspirus.org) is a non-profit, community-directed health
system based in Wausau, Wis. With more than 4,300 employees, Aspirus serves 14
Wisconsin counties and the western Upper Peninsula of Michigan through a
series of affiliated hospitals; home health and hospice care; pharmacies;
critical care and helicopter transport service; durable medical goods; skilled
nursing homes; a large volunteer corps; an affiliated physician network;
philanthropic foundations; and an extensive clinics network.

About Lambert, Edwards & Associates
Lambert, Edwards & Associates (http://www.lambert-edwards.com) is one of the
Midwest's leading public relations and investor relations firms, serving more
than 80 clients in 19 states. LE&A works extensively with middle-market
companies and national brands in three primary practice areas: Consumer,
Financial Communications, and Health Care & Emerging Technology. LE&A has
posted nine consecutive years of growth and earned national recognition from
its peers, including three Silver Anvil awards - the profession's highest
honor - in the last three years.

SOURCE Lambert, Edwards & Associates

Dave Buckalew of Lambert, Edwards & Associates, +1-616-233-0500,
dbuckalew@lambert-edwards.com