Research and Markets: RealVR - The Next Really Big Thing - Order Report Now

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Mon May 11, 2009 5:58am EDT

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/5711cd/realvr_the_next) has
announced the addition of the "RealVR - The Next Really Big Thing" report to
their offering. 

A convergence of advanced information and communications technologies, linking
the real and the virtual worlds in ways the we have never experienced, is laying
a foundation for a vibrant, multi-trillion dollar technology ecosystem that we
are calling "RealVR." There are many information and communications technologies
that have been developed, or are in development, that will shape a new
technological ecosystem. Precursors in the development of RealVR today resemble
those in the early 1990s that presaged the dramatic build out of the Internet
and World Wide Web. It is very easy to be enthusiastic about the opportunities
associated with RealVR. Indeed, many technology companies are looking to
establish a dominant presence in RealVR, having already envisioned the
tremendous potential associated with it. The authors believe there will be an
important role for recognized players in RealVR, but also see a role for
entrepreneurs and smaller companies reminiscent of what we witnessed in the
1990s. 

The authors use the term RealVR to denote the convergence of the real world with
the virtual worlds being created by advanced information and communications
technologies. Other labels that have been used to describe this convergence
include "The Metaverse1," "Augmented Reality2," "Virtual Reality," "3D
Internet," and "3D Web." In the years ahead, the authors believe it will become
increasingly difficult to distinguish between what's real and what's virtual.
You can easily discern this trend by looking at the progression of software
releases from Electronic Arts (ERTS) over the past five years. The exponential
growth in computer power has allowed programmers to render life-like figures and
action in a virtual environment. More powerful computers in the years ahead will
allow software designers to replicate the real world in-silco. The social and
economic implications of this are staggering. 

The current set of core interface technologies we use today date all the way
back to the time when Intel was formed. We've added features and richness,
improved robustness and performance, but fundamentally even the current "state
of the art" browsers and OS interfaces were innovations in the mid-1960s. The
fact that most interaction still involves something as primitive as a keyboard
and a mouse is testament to our predicament. A number of recent innovations
including cameras, location technologies, multi-touch interfaces, 3D
representations, and the use of gestures and voice are the first signs that we
are finally close to witnessing some profound changes. 

The authors believe RealVR is the next evolutionary phase of the Internet and
World Wide Web. It promises to unleash a powerful dynamic in the global economy
and fundamentally transform the way we live, work and play. Put simply, the
authors think RealVR is the next really big thing. For public market investors
who think that RealVR sounds "too far out" to be meaningful, the authors note
that these trends are already showing up in the businesses of Apple (AAPL),
Adobe (ADBE) and Nvidia (NVDA) while capturing quite a bit of attention at Intel
(INTC), IBM (IBM), Google (GOOG), and Cisco (CSCO). Like many large technology
shifts that appear to happen "all of a sudden," this one as been in the active
development stage for some time already. 

Authors: Kris Tuttle & Steve Waite 

For more information visit
http://www.researchandmarkets.com/research/5711cd/realvr_the_next



Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716 

Copyright Business Wire 2009

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