WildTangent and Mochi Media Strike Ad Sales Deal

REDMOND, WA, May 11 (MARKET WIRE) --
WildTangent, the leading online game publisher and vertical ad network,
today announced that it has joined forces with Mochi Media to link
advertisers with Flash games distributed across thousands of Flash game
portals and social networks. Mochi Media's advertising platform has been
adopted by more than ten thousand Flash game developers and is generating
several hundred million monthly video impressions which will be packaged
with premium advertising opportunities across the WildTangent Games
Network and exclusively represented by WildTangent's North American sales
force.

With this partnership, advertisers can take advantage of the combined
reach of WildTangent and Mochi Media which exceeds 30 million monthly
unique gamers in the U.S., creating the largest online game advertising
network. Marketers will be able to reach casual and core gamers with the
ability to target by audience segment, genre and game theme.

"The combination of WildTangent and Mochi Media's audiences creates the
largest online game advertising network in the U.S.," said George Garrick,
CEO of Mochi Media. "Through the partnership, we can generate maximum
revenues against our library of over 14,000 games and provide advertisers
with a unique opportunity to connect with engaged gamers."

"WildTangent's advertising business is growing at a rate of more than 50
percent annually because it creates scalable engagement opportunities in
and around games for leading brands," said Dave Madden, executive vice
president of WildTangent. "Mochi Media has cultivated a huge audience of
gamers reachable with a premium advertising experience. By adding them to
our network, we are now able to offer advertisers reach against more than
30 percent of the U.S. online gaming population with a unique mix of media
opportunities."

In addition to selling advertising in its owned and operated properties,
WildTangent has signed deals with several leading online game properties
over the last year including PopCap, Artix and Jagex, to launch a vertical
ad network that now reaches more online gamers than any major portal or
online game publisher in the U.S.

Mochi Media's unique technology embeds video, text and banner
advertisements directly into online games, allowing the ads to show in the
games wherever they are played across the Internet. Mochi Media's
breakthrough technology fully leverages the viral nature of online games
and capitalizes on gamer engagement, showing ads while games initially
load or during natural breaks in game play such as between levels.

About WildTangent

Founded in 1998, WildTangent is the fastest growing online game property
in the world with more than 40 million unique monthly gamers, offering
more than 700 of the most popular online and downloadable games from the
world's top developers and publishers.

The WildTangent ORB(TM) game console ships directly on the desktops of
leading PC manufacturers including Dell, HP, Acer Group and Toshiba,
giving it a huge global footprint of connected game playing consumers.

WildTangent offers gamers the opportunity to purchase premium games
outright, pay per session with WildCoins(TM), or engage with advertising
to play for free. Advertisers include 20th Century FOX, Warner Brothers,
Paramount, EA, Sony Playstation, Nintendo, Toyota, Honda, P&G, Unilever,
Clorox and many others. WildTangent's advertising division also handles
the advertising sales for leading online games like Runescape,
Adventurequest, Dragon Fable and The Price is Right(TM).

For more information visit www.wildtangent.com.

About Mochi Media

Mochi Media is the world's largest casual online game network, serving the
needs of thousands of Flash developers, reaching almost 100 million unique
users each month with a library of over 14,000 games, and enabling
advertisers to reach engaged consumers with targeted display, text, and
video ads. The company's MochiAds program provides developers with tools
to track distribution and usage analytics, enable version control and live
updates to distributed games, and provide real-time ad insertion for
pre-game and in-game ads. MochiAds developers gain distribution
opportunities to over 30,000 Web sites, as well as monetization
opportunities by sharing in the ad revenue generated by their games.
Mochi Media is headquartered in downtown San Francisco.

For more information visit www.mochimedia.com.

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