BACARDI(R) Unveils Ready-To-Drink Raspberry Mojito Just in Time for Summer
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MIAMI, May 11 /PRNewswire/ -- BACARDI(R) today announced the launch of the
BACARDI(R) Classic Cocktail Raspberry Mojito, the second addition to its
ready-to-drink (RTD) portfolio. Offering a real flavored mojito taste in a
ready-to-serve package, it can be enjoyed anywhere, making entertaining an
ease.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090511/NY14209 )
Presenting the same refreshing taste as the original, the BACARDI Classic
Cocktail Raspberry Mojito is made with BACARDI(R) Superior Rum, natural lime
and mint flavors and an extra burst of ripened raspberries. Now you can enjoy
a deliciously flavored variation of one of our most legendary cocktails -- the
Original BACARDI Mojito -- in a convenient pour and drink design.
"Expanding on the success of the BACARDI Classic Cocktail Mojito RTD
introduced last year, the new raspberry flavored variety is the perfect
addition to the brand's ready-to-drink portfolio," said Gordon Chisholm, brand
director, BACARDI Flavored Rums. "After the original mint and lime mojito, the
raspberry mojito is one of the most popular mojitos requested at bars and
nightclubs, so offering a convenient, ready-to-serve raspberry mojito for home
entertaining was a natural extension for the brand."
The BACARDI Classic Cocktail Raspberry Mojito package features a distinctive
translucent bottle and a sleek, sophisticated design. The 15-percent
alcohol-by-volume (30 proof) ready-to-drink cocktail is available in a 750-ml
size as well as a 1.75-liter. It has a suggested retail price of $12.99 and
$19.99.
In 1862 BACARDI revolutionized the spirits industry when founder Don Facundo
Bacardi began producing BACARDI Rum, the world's first light bodied rum, in
the city of Santiago de Cuba. Today, BACARDI Rum is produced in Puerto Rico,
following the production legacy set forth by Don Facundo -- crafted in a five
step distillation process, mellowed in American white oak barrels, and
filtered five times for unparalleled quality and smoothness.
The BACARDI Classic Cocktail Raspberry Mojito offers a new and flavorful way
to experience the mojito, while still remaining true to the brand heritage
that dates back to the 1800's, when BACARDI rum was first used to make the
mojito. For more information, please visit www.BACARDI.com.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of
one of the world's leading spirits and wine producers. The company boasts a
family of some of the most recognized and top-selling spirits brands in the
United States including BACARDI(R) rum, the world's number-one selling rum;
GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R)
Blended Scotch whisky, the number-one selling blended Scotch whisky in the
United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the
spirits industry; CAZADORES(R) blue agave tequila, the number-one premium
tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in
vermouth; and other leading and emerging brands.
For additional information:
Cortney Silverman, Senior Account Executive
Corbin & Associates, LTD.
212/246-3586 / Cortney@corbinpr.com
Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
305/573-8600 ext. 1421 / jgerbino@bacardi.com
THIRSTY FOR LIFE? DRINK RESPONSIBLY.
(C)2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI &
COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. DISTILLED SPIRITS SPECIALTY
- 15% ALC. BY VOL.
SOURCE BACARDI
Cortney Silverman, Senior Account Executive, Corbin & Associates, LTD.,
+1-212-246-3586, Cortney@corbinpr.com; or Joe Gerbino, Manager, Corporate
Communications & Public Relations, BACARDI U.S.A., INC., +1-305-573-8600, Ext.
1421, jgerbino@bacardi.com
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