Aria Systems, Work [at] Play Launch Velocity, Sign Music Mogul

Tue May 12, 2009 9:01am EDT

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LOGIN Conference - Aria Systems, the leading provider of on-demand
billing and customer lifecycle management solutions, has teamed with Work
[at] Play, experts in developing monetization solutions for social media
sites, to create Velocity (, a fully extensible and
scalable virtual goods management and payment solution for online games,
communities or any virtual world environment. Powered by Aria's A+ Billing
Platform and developed using Aria's powerful API suite to tie together
the two systems, the jointly created solution has been selected by Music
Mogul Inc., the virtual music world provider, to enable virtual goods
transactions within its online music community.

    Velocity is the first and only virtual goods management platform that
offers virtual world game and inventory management, e-wallet for virtual
points or currencies as well as real-world payment processing. These
features are combined with robust management and reporting tools in an
end-to-end, Level 1 PCI Compliant environment. Additionally, Velocity
allows companies to mix-and-match one time virtual items sales with
complex subscription-based offerings.

    "Billing is an interaction in any environment, virtual or physical," said
Ed Sullivan, CEO and founder of Aria Systems. "It must be flexible,
scalable, secure and enhance the customer experience, or businesses risk
alienating their customers."

    Seeking to create a rich economy for its virtual world, Music Mogul will
use Velocity to offer its members a wide range of interactive
transactional activities that extends beyond item trading. Services
enabled by Velocity include gifting between community members, purchasing
of musician merchandize and/or songs and other virtual transactions.
Music Mogul chose Velocity because of its deep range of tools to measure,
report upon and understand unique user behaviors and intrinsic needs.
Aria Systems and Work [at] Play have proven track records regarding
on-demand billing and customer management and social media creation and

    "The online music community should be no less restricted in creativity and
self-expression as the physical world," said Nicholas Longano, CEO of
Music Mogul. "We want our virtual world to foster collaboration between
musicians and music lovers by increasing the options of interaction. With
Velocity, we know that we chose a solution that addresses the next
generation of social interaction, and will allow us to create an
outstanding user experience."

    About Work [at] Play

    Since 1999, Work [at] Play has been developing and innovating social media
technologies with companies like BMW Films, MTV, Warner Brothers, NBC,
Disney, and Fox Interactive.

    Work [at] Play is big into people interacting, getting creative and
sharing stories with each other. But, what really turns their crank are
social media experiences that drive transactional revenues, which are NEW
revenues, for brands and properties.

    Work [at] Play is at the crazy collision course of communities,
technology, entertainment, and monetization. For more information visit

    About Aria Systems

    Aria Systems is the leading provider of on-demand and subscription billing
solutions encompassing the full spectrum of Billing and Customer Lifecycle
Management services. The A+ Billing Platform offers clients the industry's
most secure, flexible, and scalable tool for accelerating revenue capture,
optimizing cash flow, and enabling actionable market intelligence while
significantly reducing operating costs throughout each phase of the
customer lifecycle.

    Aria is the SaaS billing leader in terms of experience, execution, and
reliability. The company has handled over one million accounts, and
managed more than one billion transactions, since its inception in 2003.
Additionally, Aria leads the market in security and compliance having
achieved both end-to-end level one PCI Compliance and SAS70 compliance.

    Aria's executive team has over 80 years combined experience in billing and
50 combined in SaaS, and is backed by investments from Hummer Winblad
Partners, Venrock, and Dave Labuda, former CEO of Portal Software
(acquired by Oracle). The company is headquartered in Media, Pa.
(metropolitan Philadelphia), and has offices in the San Francisco bay
area. For more information, visit


Media Contact:
Kevin King
Horn Group, Inc. (for Aria Systems)
Email Contact

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